Having a well designed website is crucial to your business today for both customers and the search engines. So taking stock of your current offering and seeing if you need a website redesign is a good idea. But with so many website redesign services out there after your business, it is wise to pick up on the 10 top reasons for yourself first of all.
1. It Doesn’t Do Anything
This is a very common problem. In the early days of the dot com boom, companies threw up sites and forgot about them. One page of boring script is going to do nothing for your business. Get a website makeover and strategy as soon as possible.
2. It’s Broken
An easy one. Most business owners don’t know how to code and fix things and don’t need to. Broken links, 404 errors and non-displaying pages cost money. The best option is to look at website redesign options to start from scratch again.
3. Visitors Hate It!
You may have already had complaints. But simple Google Analytics data will show a high bounce rate. This is an easy indicator that your website is boring and doesn’t engage anyone. Without a website overhaul, this won’t change.
4. It is a Poor User Experience
Jumbled navigation and bolt on content added as an afterthought is a recipe for confused visitors and loss of customers. Get it sorted and reorganised and visitors will stay longer to look.
5. It is Dated and Obsolete
Many websites drop into this category. Built many years ago they are non-compliant from an html standpoint and look dull, old and unchanged for years. A dead site is a loss maker. Get it updated, alive and engage your visitors.
6. It is Slow and Unusable
Slow servers and code heavy sites are still very common. Poor coding, non-optimised images and outdated platforms all add to the slow load up.
You have about 10 seconds at the very most to capture interest or people will be gone. Also, it is believed that this is a factor in Google ranking now.
7. It is on a ‘Free’ Server
A big mistake. If you don’t control your content it can be wiped out at any time. You must have your business on your own server and hosting. It is not expensive, so there is no excuse not to do this right now. Also, it doesn’t look professional either.
8. It Looks Like an Explosion in a Paint Factory
Is your site a mash up of flashy gaudy graphics, yellows, reds, pinks and other overwhelming colour combinations? If it is, it would be surprising if anyone stayed. You need to sort out website redesign services to make the site welcoming.
9. It Fails to Capture Sales
Business commandment 101 is that you need to get sales if you are in business and also return customers.
10. It is Unable to Take Part in the Conversation
Is the site engaging? Does it offer user interaction like forums, review and comment sections? Are you expanding socially and using your site to get into your customers’ conversations? If not, then you need website redesign services.