September 5th, 2008
A recent research conducted by E-consultancy has projected that companies in the UK will hike their advertising spending (ad spend) on search engine marketing (SEM) by 24% to £2.75 billion in 2008. This research result comes at a time when there’s widespread concern over an overall slowdown in advertising due to recession-related worries. Read More Of This Story »
August 27th, 2008
Small businesses in the UK are increasingly turning towards Search Engine Optimisation (SEO) to get noticed. SEO plays a key role in driving more traffic to a website, thus improving its business potential.
While SEO is a powerful tool, it does not yield results if not used properly. So, here are ten SEO tips to direct relevant traffic to your website. Read More Of This Story »
August 17th, 2008
The exponentially growing popularity of social media has made this channel highly attractive to online marketers. Social media is a powerful channel that can be used by companies and brands to stand out in the sea of information available on the Internet. However, while most PR firms and advertising agencies try to capitalize on this trend, there are certain misconceptions that greatly skew the results. Read More Of This Story »
August 13th, 2008
In email marketing, data related to open rates and click rates can prove to be extremely useful. There is a huge difference in the percentage of marketing emails opened and clicked among various industries. Hence, when one is establishing goals or making a decision regarding an email marketing campaign, benchmark data could play a significant role. Such data could also prove critical in tracking performance and for expectation setting. Read More Of This Story »
July 18th, 2008
The term “Affiliate Marketing” seems to be increasing in popularity in the U.K. In fact, affiliate marketing has become a fast growing segment in the U.K. So, what does this mean for you?
Well, this refers to the growing popularity of an online advertising medium where the advertisers are basically online merchants who have products or services to sell. This also includes pay publishers, who are basically independent parties that promote products or services of an advertiser on their website. The “pay-for-performance” model is a situation where those who introduce new clients to a business receive some form of monetary compensation. Read More Of This Story »
