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Posted by on June 18th, 2013 in Conversion Optimisation, Nonprofit Organisations, PPC

If your charity is looking to increase its online exposure, there’s a unique programme which can help. Google Grants offers charities up to £6,400 worth of AdWords spending per month to help promote …

Posted by on May 28th, 2013 in Ecommerce, Lead Generation, Mobile (m-Commerce), Social Media

As the largest social network in the world with over 1 billion users, Facebook offers unparalleled opportunities for B2B and financial lead generation for your business. Failure to create a business presence on …

Posted by on May 7th, 2013 in Magento, Mobile (m-Commerce), Uncategorized, Web Design, Web Development, Wordpress

The results are in, and mobile website usage is growing – in a big way. In December 2012, Kleiner Perkins reported that 13% of all internet traffic was executed from a mobile devices, …

Posted by on April 18th, 2013 in Conversion Optimisation, Ecommerce, Lead Generation, PPC

Enhanced campaigns? Here at Soap Media we’re preparing to embrace the potential of a raft of new Google AdWords developments that are about to come our way: Enhanced campaigns. Everyone’s favourite search specialists …

Posted by on March 14th, 2013 in Ecommerce, PPC

As search queries get harder to capture with about 54% having three or more keywords, it is no surprise that even well-managed AdWords accounts can miss relevant searches or become out of sync …

Posted by on March 5th, 2013 in Lead Generation, PPC

As stated in one parliamentary briefing paper on the proposed Jackson Reforms: “Lawyers have not always been effective in marketing their services and some clients have been left unserved.” Despite calls from many …

Posted by on March 4th, 2013 in Conversion Optimisation, Mobile (m-Commerce), PPC

This is the year of the mobile internet. 2013 will be the turning point when more people access the internet on mobile devices than on desktops. Explosive Growth The explosion of smartphones and …

Posted by on February 18th, 2013 in Conversion Optimisation, PPC

Most fundamental change since the beginning of AdWords Have you heard what the world’s number one search engine is doing to its pay-per-click marketing tool? Consistently at the forefront of Internet search-based marketing, …

Posted by on January 28th, 2013 in Web Development, Wordpress

We absolutely love WordPress and have over the years built a range of sites from property management system, internal management systems to ecommerce applications. Part of the day to day process involved in …

Posted by on January 9th, 2013 in PPC

Browsing the internet for offers, deals and advertising pitches by your competitors, you would have probably come across various marketing phrases such as “Top Prices. Order Today” or “Huge Discounts. Call Us Now!” …

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