Posted by Paola Ivanova on March 14th, 2013 in Ecommerce, PPC
Dynamic Search Ads: Increase keyword coverage and traffic relevance
As search queries get harder to capture with about 54% having three or more keywords, it is no surprise that even well-managed AdWords accounts can miss relevant searches or become out of sync …
Posted by Markerle on March 5th, 2013 in Lead Generation, PPC
Taking The Personal Injury Lead: Using PPC To Protect Your Business
As stated in one parliamentary briefing paper on the proposed Jackson Reforms: “Lawyers have not always been effective in marketing their services and some clients have been left unserved.” Despite calls from many …
Posted by Markerle on March 4th, 2013 in Conversion Optimisation, Mobile (m-Commerce), PPC
Mobile Paid Search Growth – Why It Pays To Be Optimised
This is the year of the mobile internet. 2013 will be the turning point when more people access the internet on mobile devices than on desktops. Explosive Growth The explosion of smartphones and …
Posted by Markerle on February 18th, 2013 in Conversion Optimisation, PPC
Google AdWords Enhanced Campaigns launches: Don’t get left behind!
Most fundamental change since the beginning of AdWords Have you heard what the world’s number one search engine is doing to its pay-per-click marketing tool? Consistently at the forefront of Internet search-based marketing, …
Posted by Adam on January 28th, 2013 in Web Development, Wordpress
DebugWP WordPress Debugger For Developers
We absolutely love WordPress and have over the years built a range of sites from property management system, internal management systems to ecommerce applications. Part of the day to day process involved in …
Posted by Markerle on January 9th, 2013 in PPC
Boost your commercial website advertising
Browsing the internet for offers, deals and advertising pitches by your competitors, you would have probably come across various marketing phrases such as “Top Prices. Order Today” or “Huge Discounts. Call Us Now!” …
Posted by Markerle on October 18th, 2012 in PPC
How to Successfully Advertise on YouTube – Part 3
We have now learned in Part 1 and Part 2 of our series on How to Successfully Advertise on YouTube how YouTube advertising can help you to reach a previously untapped audience and …
Posted by Markerle on October 17th, 2012 in PPC
How to Successfully Advertise on YouTube – Part 2
In Part 1 of our series of articles, How to Advertise Successfully on You Tube, we talked about how YouTube can help you to tap into a new audience with video adverts, now we are …
Posted by Adam on October 11th, 2012 in Magento, Web Development
Magento ROI Tracking Extension
Tracking Sales Performance and ROI in Magento At the core of any Magento e-commerce website is a fundamental business objective to generate sales revenue and ultimately profit. At Soap we are accountable to …
Posted by Markerle on October 10th, 2012 in PPC
How To Successfully Advertise on YouTube – Part 1
The size of online video audiences has increased greatly in the last four years, with the online space threatening to overtake traditional TV viewing if the year on year growth continues in the …
