Oct 31

Top 10 Benefits of Website User Reviews

With the amount of money being spent online expanding exponentially every year, it has become essential that website owners capitalise on this traffic to their sites. This is the same whether it is an ecommerce site or an affiliate based enterprise. Website ratings and reviews systems are a prime way in which to help a visitor take action and improve click through rates. By using a review optimisation of a website becomes so much easier.

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Jan 04

Top Ten Predictions for Online Marketing in 2010

According to a survey conducted by Penn Schoen & Berland Associates and LinkShare in March 2009, 81% of the respondents prefer to research online before making a purchase. Moreover, 92% showed more confidence in the information provided online than in that offered by sales people in brick and mortar shops. This underlines the importance of online marketing. The top ten predictions for online marketing are:

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Oct 12

Social Media: Top Ten Misconceptions

The exponentially growing popularity of social media has made this channel highly attractive to online marketers. Social media is a powerful channel that can be used by companies and brands to stand out in the sea of information available on the Internet. However, while most PR firms and advertising agencies try to capitalize on this trend, there are certain misconceptions that greatly skew the results.

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Aug 18

Live it up with Google’s Latest Lively Offering

In its latest move, Google launched Lively, a 3D virtual world application that can be accessed across sites that you already visit. This new application is all set to change the way communication and growth of business occurs over the Internet in the near future.

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