" />Best Practices for Conversion Rate Optimisation
Conversion rate optimisation is something that should be taken very seriously by anyone who cares about making conversions through their website. Getting lots of traffic to your site is one thing: but what’s the point of being inundated with traffic if it’s failing to convert into actual customers?
Converting Clicks into Pounds
According to Nielsen Online, UK has approximately 48.8 million users of the Internet as of June 2009 data. This represents 79.8% of the entire population. Thus, targeting this huge pool of consumers from a single website is a golden opportunity.
Why Google Analytics Is Essential For Your Website
The whole point of creating a website is to ensure maximum visibility for your business. But unless you can monitor the flow of traffic on the site, the website cannot be fine-tuned to have the greatest impact or to attract the target audience most effectively. The best way to track the number of visitors to a website for free is through Google Analytics.
Ecommerce Usability: Best Practices for High Conversion Rates
When it comes to online business, among the things that matter the most is the conversion rate. The conversion rate refers to the percentage of visitors who actually opt to make a purchase from the site. With an increase in the conversion rates, your cost-per-acquisition (CPA), or the amount you spend on acquiring a new customer, starts declining. This has a direct impact on your profits and your bargaining power with suppliers.
