Booths online presence was not aligned with their ambitions. Booths.co.uk and their separate Recruitment site faced a number of limitations with the agency owned CMS which was not meeting the needs of the business. Plans were in place to re-brand all 29 of their North West stores and the deadline for both sites was very tight.
Soap Media were selected to design and develop both the main Booths site and the Recruitment site. To avoid any potential growth issues and to allow Booths to own their website outright we selected WordPress for the development in order to deliver a scalable, future proof solution. The design of the site is clean and highly intuitive ensuring a flawless customer experience. We have fully integrated their Social Media channels and Disqus to enhance content sharing where possible which has been particularly effective with the recipes.
The recruitment site was overhauled to not just sit inline with the new branding but fully automate the administration process of recruitment saving 100 of hours of HR time by allowing them to easily manage applications. Not only this but the users could now register one profile and apply for multi jobs – a “job cart” if you will making it simpler and easier for them to apply to join the Booths family
It was important the new site was fully search engine optimised and the launch was handled carefully to ensure no loss of rankings and that any obsolete URLs were correctly handled.
The launch was a huge success. Key content such as recipe pages has already started to rank well on Google, the time visitors spend on the site has gone up by 1/3, visits are up over 50% and the overall bounce rate has reduced by 12%