email marketing agency

Managed correctly, email marketing is the most efficient, convenient and economical way for businesses to communicate with their existing customers and to reach new customers anywhere in the world.

Unfortunately, as more and more companies become switched on to this powerful marketing tool, the subsequent increase in email means that a large percentage are caught up in spam filters or even instinctively deleted by recipients.

Following a vast amount of research and analysis into how consumers interact with email communication, we at Soap Media have the expertise and experience to ensure that your email marketing campaign reaches its target and delivers.

How do we do this?

Our design artists inject creativity and usability into all our email marketing solutions, ensuring this branding tool and selling device is both visually impressive and supremely functional, every time.

Need help tracking down genuine potential customers? Our experienced email marketers can source qualified ‘opt-in’ prospects that you are looking to reach, cost-efficiently.

As well as consistently supplying tested and validated email designs that are targeted specifically to your client base, each Soap Media produced email blast is carefully analysed for open, bounce, click-through, and unsubscribe and conversion rates – details of which are provided to you, the Soap Media client, in the in-depth reports we offer as standard.

We at Soap Media feel that email is an essential addition to the marketing mix of any progressive company. Harnessing the enormous power of this low-cost medium can reduce cost per acquisition and assist your business with a timely response to fast changing markets.

However only spam-free, properly targeted and interactive email, as provided by Soap Media, will prolong customer relationships and ultimately deliver a maximum response rate and return on investment. We hope you agree.

Campaign Analytics

Whether your campaign goals are for branding, cross selling, customer acquisition and retention or simply company announcements, our managed service offers full analytical reports.

By defining objectives this allows marketeers to asses and refine targets to effectively track the success of each campaign and plan for future ones.

For more information on how Soap Media can boost your e-campaigns get in touch and have a chat with one of our email specialists.

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More Information

• Low Cost

  Email is more cost effective than direct mail in both production and distribution

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  Low Cost

  Compared with its closest offline discipline - 'Direct Mail' - the cost advantages are obvious as there are no materials, printing or postage costs. A good quality email campaign is only a fraction of the cost of direct mail and typically produces higher response rates.

  A 2002 study by the analysts Gartner G2 estimate the total cost of an email campaign is one tenth of that of a direct mail campaign.

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• Measurable

  Every aspect of an email creative can be tracked right through to purchase

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  Measurable

  Any online marketing campaign is measurable by using web statistics. Soap Media takes the reporting further and provides customers with a full breakdown of how your list received the email, including:

  • Number of recipients
  • Which recipients opened and how many times
  • Total emails delivered
  • Total emails opened
  • Unique opens
  • Number of Unsubscribes
  • Number of Bounces
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• Immediate

  Respond to new ideas, events or competitor campaigns in the same day

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  Immediate

  It's a given that people respond quicker to email than direct mail. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". For marketers this is great news as you can have your campaign results in a matter of days, not weeks!

  The turnaround time also allows you to respond to new ideas or competitor campaigns within one day, a great advantage for any marketplace.

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• Targeted

  Personalised email specific to your target audience will boost response

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  Targeted

  You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.

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Example Report

Below is a breakdown of a typical email campaign and its costs.

Emails Sent	50,000
Click through rate	10%
Click through total	5000
Conversion rate	10%
Purchases total	500
Average value of purchase	50
Purchase total x average purchase value	£25,000
Retention Value	£25,000
Total	£50,000