Link Building

Link Popularity Building

Credibility with the search engines

Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In-Bound Links, Back Links, etc .The Search Engines consider your site important and rank it higher if other sites link to your site.

Link building is a method to get connected with other websites and Internet resources. It is considered to be an important component of search engine optimisation techniques and major search engines incorporate this factor in their ‘relevancy’ algorithm. Link building is an off-page optimisation technique and therefore focuses on the theme and content of the websites.

There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only ‘incoming links’ also called ‘one-way links’ or ‘non-reciprocal links’. With non-reciprocal links, you do not need to link back to them.

Google uses a system called ‘Page Rank’ which relies on the democratic nature of the internet by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than just the sheer volume of votes, or links a page receives; it also analyses the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.

There are many ways of developing In-bound links. Some of the techniques Soap follow in one way link building are:

• Submitting your site to various human edited directories including DMOZ, Yahoo and hundreds of high page rank directories specific to your category.
• Trading links with topical hubs and related sites.
• Negotiating links from related sites and portals.
• Writing compelling articles and getting them syndicated.
• Issuing press releases with signature links to your site and syndicating them across various newswires.
• Sponsoring charities, blogs, or websites related to your site.
• Commenting & posting on blogs and forums specific to your subject.
• Social media optimisation / Social Bookmarking.
• Video and Viral sites e.g. YouTube and Google Video.
• Link Bait in the form of exclusive news, games, and other interactive media.
• People interested in your site may link to you without you asking.