SEO Copywriting: 4 Rules for Writing Optimised Web Content
The whole purpose of SEO (search engine optimisation) is to make your website search engine friendly, meaning when people search for a keyword related to your business, you pop up in the top results of the SERPs (search engine results pages).
Best Practices for Conversion Rate Optimisation
Conversion rate optimisation is something that should be taken very seriously by anyone who cares about making conversions through their website. Getting lots of traffic to your site is one thing: but what’s the point of being inundated with traffic if it’s failing to convert into actual customers?
Successful Ecommerce Website Design
Commercial activities across the globe have been infected by the online bug. With the number of online purchases increasing exponentially, organisations are making serious efforts to enhance their online presence and have a powerful e-commerce platform. The UK is no exception to this trend.
Converting Clicks into Pounds
According to Nielsen Online, UK has approximately 48.8 million users of the Internet as of June 2009 data. This represents 79.8% of the entire population. Thus, targeting this huge pool of consumers from a single website is a golden opportunity.
Top Ten Predictions for Online Marketing in 2010
According to a survey conducted by Penn Schoen & Berland Associates and LinkShare in March 2009, 81% of the respondents prefer to research online before making a purchase. Moreover, 92% showed more confidence in the information provided online than in that offered by sales people in brick and mortar shops. This underlines the importance of online marketing. The top ten predictions for online marketing are:
