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Why is search engine optimisation (SEO) important?
Search engine optimisation is the preparation of website pages and involves a number of factors, including page layout, URL structure and strategic positioning of keywords in the content. Your website should be designed, written and coded with the keywords and phrases most likely to be used by your target audience, so when a search engine spider reads over your web pages it lists your site under the search terms relevant to your business.
The task of making any website perform for its target keywords is not just a matter of optimising the site’s content and structure so that it targets specific search phrases per page: no page will rank for anything of value unless the domain has authority and the pages have votes (or links) pointing at it. It’s of vital importance that the on-site SEO strategy is combined with a well structured link building strategy that sends clear signals to the search engines about what keywords are relevant to that particular page of content.
Related statistics
- 62% of users click on links found on the first page of search results. Overall, 90% of users will click on links found in the first three pages of search results.
Source: Jupiter Research - 58% of Google searchers also visited at least one of the other top two search engines, Yahoo! and MSN Search.
Source: Nielsen//NetRatings - 45% of all searchers use phrases of three or more words when they search.
Source: OneStat.com
