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Content Optimisation
This involves copywriting text within your site in such a way that it becomes search engine friendly while remaining appealing to the user. Keywords relevant to each of your website pages are optimised within certain elements of your pages so that your site ranks high for those terms when search engines crawl your site.
This will include modifying:
- Title tags
- Meta description / keywords tags
- Image ALT tags
- Headline tags (H1-H4)
- Page URL’s
- Internal links
- On page copy
Products Feeds, RSS and XML sitemaps
Making your websites content easily available by using news, XML and product feeds allows subscribers and search engines to be alerted to new content, products and offers from your site without having to visit. This can also be particularly useful to have any new content indexed instantly.
