American Golf

American Golf is Europe's largest specialist online golf retailer and has over 70 golf stores across the UK and Ireland.

American Golf managed their paid search marketing campaign in-house which was not proving cost effective. The cost was beginning to exceed the returns and valuable staff time was being taken up.

Soap carried out extensive research into American Golf’s products, their competitors, their business goals and website analytics which enabled us to plan and implement a strategic affiliate and paid search campaign. Our first brief was to implement a multilingual AdWords campaign for product distribution into Europe; this was quickly followed by a UK campaign and growth of their affiliate merchants.

American Golf’s campaign is constantly evolving through testing, new offers / promotions and budget fluctuations based on the seasonal business trends. Soap Media implemented a highly targeted ppc campaign across all the major pay per click search engines that reduced the cost of clicks, saved staff time and significantly increased profits.

Services: Pay Per Click Management, Affiliate Marketing.