Slazenger

European Radio Awards

The Slazenger competition offered the chance to win a trip to the Caribbean, the venue for the 2007 Cricket World Cup, when you purchased either a Slazenger bat, pads or gloves.

During the Cricket world cup Slazenger distributed scratch cards at cricket matches and to customers who purchased Slazenger products. The scratch cards revealed a code which they could then enter on the Slazenger promotion website to see what prize they won. Soap developed the back office fraud prevention and code management software that tied into this promotion.

Soap generated a database of winning codes to tie into a scratch card promo which validates code, awards them a prize sends confirmation to sys admin of winners details

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