Pay per Click Management

At Soap Media we manage our clients pay per click accounts meticulously around the clock, always focused on the fundamental goals of any paid search marketing campaign... a generous return on investment.

Soap Media are a certified Google AdWords Professional Company and every member of staff who carries out pay per click management is a qualified Google advertising professional. Our most experienced members have been involved in setting up and managing campaigns on the major PPC search engines since it all began.

Our Managed Pay Per Click (PPC) Advertising Services Includes:

• Professional account set up will all the major ppc search engines
• Free website analytics set up with ecommerce tracking
• Daily monitoring & optimisation of keywords & ad copy
• Competitive intelligence
• Brand management through content networks
• Trademark protection
• Local business adverts
• Concise monthly, weekly or daily reports

Correctly handled, pay per click is a highly effective, targeted marketing tool with a great return on investment. Expert pay per click account management, as provided by Soap Media will make you campaigns more efficient and ensure you achieve the desired results from your pay per click budget.

• Save Time & Drive Traffic

  Management of your PPC campaigns saves your time maintaining keyword bids, ad copy and keeping up with competitors. Effective optimisation and analysis of your account will ensure you pay less for your clicks and drive more traffic.

• Save Up To 85% On Bid Cost

  Since advertisers change their bid prices regularly, the bid gaps and positions will also change frequently. We optimise your quality score, bid prices, times and targeting to ensure your campaign is positioned for maximum benefit.

• Competitive Intelligence

  Once we understand your competitor's ad strategies and identify the keywords they are using in their campaigns we are armed with the information to beat them at their own game.

• Comprehensive Reporting

  Get comprehensive monthly, weekly or daily reports on your keywords, bidding costs, positions and return on investment for each keyword.

How Does Pay Per Click Marketing Work?

Keyword selection
Internet consumers enter words and phrases into a search engine in order to locate the products or services they are interested in. All major search engines can provide detailed, accurate information to advertisers about which relevant words and phrases are most used by consumers looking for a particular product or service. Taking this important data into account, we at Soap Media work with you, the client, to select a set of keywords associated with the products or services you sell.

Pay per click then involves you bidding against your competitors for prime placement in the search engine results generated by internet consumers entering words that are part of your chosen keyword portfolio. The higher your bid in relation to others, the higher the link to your site appears in the search results.

Deciding on a budget
So, each person who is driven to your website as a result of your pay per click marketing is a new customer actively looking for what you have to offer. The great thing about pay per click is that you only pay the price you have bid for your place on the search engine results page after the customer clicks the link to your website: If the customer doesn't click-through to you, you don't pay.

Keyword prices fluctuate (in increments of 1p) depending on how much your competition is willing to bid to be higher in the results for a given keyword. Should you choose Soap Media as your pay per click agency we will provide expert advice on how much traffic is available in your marketplace, your competitor's strategies and what return on investment you might expect.

Pay Per Click Agency Services

As internet traffic fluctuates from day to day, hour to hour, so do the keyword bid prices placed by your smartest competitors, who know that in times of high traffic it really pays to be top of the SERPs.

Due to these inevitable peaks and troughs in desirable internet traffic and in the intensity of the competition against your specific keyword bids, keeping proper control of your marketing budget and getting a good return on your investment can be very difficult to manage alone. We at Soap Media can ensure that your company always stay’s on top of your competitors and always achieve the best possible return on your precious marketing funds. We do this by constantly monitoring and evaluating your pay per click marketing campaign around the clock, making necessary changes to bid prices, keywords and advert creative on your behalf at the exact time they are most beneficial to your business.

Never pay over the odds...
Lone companies bidding at prices much higher than the norm - either to ensure the absolute pole position on the SERP, or, more frequently, due to a lack of good Pay per Click management can lead to considerable price gaps between competitors' bids.

As your bid need only be 1p more than the closest bid to win the higher position on the SERP, it makes good financial sense to bid slightly over the lower of two bids placed by your competitors and still achieve a premium position on the SERP, than it does to try to out-bid the lone competitor who is paying way over the odds in a fight for the absolute top spot.

Stay one step ahead...
This intelligent approach to ppc bid management, as practiced by Soap Media, will maximise the efficiency of your marketing budget and make this medium a low-cost acquisition and branding tool for your online business.

Give your company a competitive advantage in this marketplace by getting in touch with one of our pay per click consultants today.