Abbode Cookware

Abbode cookware are a very successful online retailer specialising in cookware and dining accessories and have been selling their products online since 2001. Their existing website was beginning to look aged and wasn’t performing anywhere near what it could have been. It was powered by an Actinic ecommerce software which didn’t provide all the features that Abbode expected, and really needed. They asked us to develop a new ecommerce platform and website design which was aimed at increasing online conversion, expanding their product range, getting featured in Google base (Google’s online shopping area) and increasing their natural ranking on search engines.

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Our Response

After talking with the team at Abbode we decided the ideal solution for them would be a Magento powered ecommerce website. This would give them all the features they were looking for, and many more. Features including:

Marketing tools, analytics and reporting
Advanced website and product catalogue management
Integrated with Google product search
Mobile browser friendly
Shipping, checkout and order management, including offline order processing and custom picking slips
Fully search engine optimized for better search engine rankings

The website we designed provided users with a more enjoyable shopping experience and allowed Abbode to display an greater range of products, which would help conversion. Then we migrated over all their existing data and over 3000 products including images and descriptions, which was a quick and hassle free task.

The finished website is ranking better on Google, selling more orders online, looks more professional and organised, and has given Abbode all the tools they need to continue their success online with minimum effort. We also provided full training and support for the team at Abbode and made sure they were familiar with the system before it went live.

What They Say

Our old website was looking rather tired and outdated, having been around since 2001. Soap Media produced a fantastic new website for us that not only looks fresh and appealing, but provides today’s discerning customers with an easy-to-use and secure shopping experience. The content management side of the site offers tailor-made functionality and user control which was sadly lacking on our previous website, but is essential nowadays to compete in today’s market. Throughout the design and build, Soap Media have collaborated with us every step of the way and have been nothing but enthusiastic and supportive.