Big Storage

Big Storage provides commercial and domestic secure self storage solutions at six sites throughout the North West.

Big Storage’s main objective was to secure better search engine rankings on local search terms such as ‘storage Chester’. Although they had web pages ranking for their six main locations on their main site (bigstorage.info) they desired to rank for a wider range of locations in the surrounding areas.

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Our Response

After analysing their keyword data (Adwords and Analytics) we discovered their main converting keywords were in fact ‘storage + [location]’. We advised it would be beneficial to develop micro sites that could be made specific enough to target the range of locations they desired. This would not only give them an advantage in ranking on localised keywords but would also potentially allow them to occupy two positions on Google’s first page for the same search term.

For this project the main goal was to generate and maximise leads from strong search engine positions over a relatively short space of time. To achieve this we implemented WordPress as a content management system as it is SEO friendly and would allow us to propagate news articles to various external sources via blog and ping. This meant the site could gain traffic and inbound links from external sites and establish Bigstorage.info and the location based micro sites relatively quickly.

As part of the SEO strategy we registered various location based .co.uk domain names that included their top 20 target locations. For each we set up a WordPress using a five page template site and optimised the sites for their respective target locations.

The Result

The redevelopment of the main Big Storage site allowed us to implement technical SEO changes to the site that improved their company’s overall rankings. The micro sites were also a success with many occupying first page positions alongside the main site resulting in increased traffic and leads.

In addition to this; since taking over the PPC search for Bigstorage.info in November 2007 we have managed to increase their conversion rate by 2% through campaign optimisation and keyword selection. This has resulted in lowering the cost per lead by almost 50%.

What They Say

We first used Soap Media to rebuild and manage our pay per click campaign which led to a significant increase our online leads. Soap also helped us improve our search engine positions by redeveloping our site in WordPress and creating a further 20 micro sites enabling us to target a wider range of keywords. The team took time to understand our business and offered excellent advice and service. I would not hesitate in recommending them.