Claim Solutions 4U

Claims Solutions 4U works with personal injury lawyers who are dedicated to getting you the maximum amount of compensation.

The main objective of the site is to generate accident claim enquiries from people who have suffered road traffic or a work related accidents.

To achieve this; the strategy we would employ is twofold. The first is to drive traffic to the site via online marketing tools e.g. SEO, PPC, Email marketing etc. Second is to use onsite tools along with good design and content to convert these visitors into enquiries.

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Our Response

From a design point of view there is a lot of sites/competition in this marketplace all quite similar in terms of structure. Some better presented aesthetically than others but fundamentally at the heart is the Call to Action (CTA).

In terms of design we suggested keeping it clean, easy to read and therefore digest with a strong focus on your key selling points backed up with a very clear and strong call to action. The injury lawyer sector seems to be based around variations of classic medical colours and plays on the + sign associated with health. We suggested not going down this road so as to differentiate Claims Solutions 4U from the competing noise, yet maintaining a strong visual identity.

There are also subtle ideas and suggestion we recommended that competitors seem to have missed on 99% of the sites out there. For example adding opening times below the telephone number – this suggests UK based not outsourced call centre as well as positioning it constantly top right on each page. Testimonials –OR- case studies that our targeted traffic can relate to massively help increase chance of an enquiry as the visitor can not only relate to that scenario but it also shows real world results.

The Result

We produced a clean, well designed, well structured site that by default will impact traffic conversion rate positively and as such is an integrated part of any work we do. Additionally by monitoring onsite traffic and user behaviour and introducing tools such as variant testing we can further maximise the conversion rate of visitors to enquiries thus driving down costs.

A real world example would be we generate traffic to the site from the phrase “building site accident injury”. We would push this traffic through to a page within your site that relates specifically to manual labour type accidents. In the top area of the page we can have a clear message and a call to action to get in touch. That message would be displayed from a pool of message you/we create behind the scenes in our variant testing tool.

Subtle changes in language and message can have a large impact on someone placing an enquiry. What this variant does is tell us statistically which message results in the most enquiries and consequently from then on display this message thus helping refine the content and language within the site to make sure we are getting as many enquiries as possible.

A clean, well designed, well structured site by default will impact traffic conversion rate positively and as such is an integrated part of any work we do. But additionally by monitoring onsite traffic and user behaviour and introducing tools such as variant testing we can further maximise the conversion rate of visitors to enquiries thus driving down your costs.