Pontins

Our brief was to redevelop the main website to correspond with their recent brochure redesign and to increase online conversion. They wanted a website that was fresh and fun, but looked professional and represented their brand accurately.

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Our Response

Pontins were very happy with the content management system we had previously installed. This enabled Pontins themselves to add pages and update the content of the website without needing any previous web knowledge.

As we had already worked with Pontins on their current website we knew all the aspects of their business and knew what considerations needed to be made including; updating the content, adding prices and offers, plus keeping the website search engine optimised. This allowed Soap Media to begin designing the new website quickly and efficiently.

The new website complements the design of the new brochure and the finished result is clean and fresh with a professional appeal. Our aim with this design was to increase bookings made through the website and to make it much easier for existing customers and potential new customers to use and to find information about their break.

Content Management Features

Our aim was to make it as easy as possible for Pontins to keep the website up to date, without hindering creativity to the website’s design. So we developed a variety of new features for the Pontins website, which include:

Styled images – images inserted into the page are automatically styled with a nice border and shadow effects, keeping the page looking professional but with minimum effort.
Dynamic page layouts – we added a feature which allowed staff to define whether the page they were creating had a left sidebar, or a right sidebar, or neither. The page then resizes its content accordingly.
Static sidebar – follows the user down the page making it easier for them to find a break.
Sliding banners – sliding banners on the homepage and internal pages are integrated into the CMS, allowing staff members to build these without any web knowledge. The images automatically crop and resize accordingly.
Activity ordering – all the activities can be sorted by the user without having to visit another page. Includes a nice animation and makes the information more accessible as there are so many activities available.
Customised price results template – integrated with the Pontins main database, the price results are now always accurate and updated automatically. Previously this was a manual task, taking up many hours of Pontins employee’s time.

What They Say

Soap Media have been a breath of fresh air over the last 3 years. Always going above and beyond the call of duty the level of service we have received has been outstanding. Soap have brought a unique perspective and skill set, transforming our website and content management system to become a working toolkit for our team to roll out new content quicker more efficiently then ever before. We will continue to work with Soap for many years to come I am sure.