Wesser Microsites

Wesser Ltd was established in the UK in 1998 and since that time has worked solely in partnership with St John Ambulance, the UK’s leading provider of first aid.

Wesser has a variety of target audiences for the charity fundraiser roles it offers. In order to maximise the leads from each of these target audiences we developed additional websites for Wesser each with the content and SEO specifically targeted.

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Our Response

We developed five search engine optimised websites specific for each of their target audiences which includes students, sales professionals, backpackers and travellers. By gearing the sites towards a specific target audience we improved the conversion rate of incoming traffic as well as sending very clear signals to the search engines about the theme of the site.

The Result

These sites have proved a huge success generating over 2,000 new applications per week.

This is one of six lead generation sites developed for Wesser. With having a few different target audiences – Student, Sales Profs, Backpackers etc we presented the option of having a number sites specifically targeted towards each individual audience. This way we could improve the conversion rate of incoming traffic as well as sending very clear signals to the search engines about the site is about improving the SEO ability. These sites have proved a huge success generating over 2000 new applications per week.

What They Say

Soap Media really do provide the full online marketing solution. The most advantageous element of working with Soap Media however is simply their rapport that they have established with us. It has never seemed that we have outsourced any of our work but that Soap have been a division of our business bringing with them a level of expertise and innovation second to none.