search engine optimisation north west

Search engines help people find information on the Internet that is relevant to the keywords or phrases they have used in their search. To do this, search engines rely on programs called ‘spiders,’ or ‘robots’. The search engine sends out a spider to a particular web page. It reads the content found on that page and then follows links to the other pages within the site to read those pages. This information is collected in an index, or catalog, with some search engines indexing the whole site and others indexing only the main page.

Search Engine Optimisation (SEO)

Nearly all online consumers find products and services they are seeking through a search engine or directory. Whether that is Google, MSN, Yahoo or any of the available search indexes, it is of paramount importance that your website is found: Appearing in the top results of the indexed search listings for keywords related to your offering, can deliver targeted traffic to your website at absolutely no cost.

What is Optimisation?

Search Engine Optimisation is the preparation of website pages and involves a number of factors, including page layout, URL structure, Metatags and strategic positioning of keywords in the content. Your website should be designed, written and coded with the keywords and phrases most likely to be used by your target audience, so when a search engine spider reads over your web pages it lists your site under search terms relevant to your business.

Achieving high rankings

Choosing Keywords

We work with our clients to discover the best keywords in order to reach the desired target audience and implement these within various aspects of the website.

Search Engine & Directory Submission

Once the Optimisation is complete we would submit for the first time or resubmit your website to all the major search engines and directories to ensure your website is correctly indexed.

Link building Strategy

Search engines interpret a link from another website to yours as a ‘vote’ the more votes for your site the more important the search engines deem it. Google uses a system called PageRank to rank websites and remembers this metric each time it conducts a search. Soap Media identifies sites that are relevant and contacts them with the aim of achieving as many votes, related to the content of your site, as possible.

Pay per Click

It can help to allocate a small budget for pay per click which will allow your domain name to propagate quickly around the internet and boost your visibility to the search engines.

Our search engine optimisation services combines technical experience with marketing expertise. Soap only employ ethical ranking methods to ensure you website is not banned or removed from the search index. As part of our optimisation services we create regular ranking reports and email our clients with monthly updates on position. The reports indicate whether a position has gone up or down for each specific keyword and allow you to evaluate the service we offer.

Please contact us for a FREE search ranking report.

More Information

UK Relationship Map

View our Search Engine Relationship Map to see how the major search engines link together.

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