What’s affiliate marketing?
Imagine your dog fetches the newspaper from the door. Each time he does it, you give him a bone. That’s affiliate marketing, without the dogs. Or bones. You simply set up strategic partners who promote your website for you in exchange for commission.
Pah, you say, who’s going to fall for that? Well, quite a lot of people, actually. The affiliate marketing industry has grown phenomenally in recent years – in the UK, by 45% in 2010. The market now exceeds £3 billion. That’s a lot of clicks.
OK, I’m a believer. Just fill me in on the details.
Affiliate marketing agencies vary in their methods. But generally, it’s about organising links to your website from affiliates’ sites. Each time you get an enquiry or a sale, a little man inside the affiliate’s computer goes ‘Bingo’ and the affiliate receives a commission.
What about fraud and refunds? Glad you asked. Your affiliate marketing agency can put checks in place to eliminate fraud or refunds. Your affiliate will be periodically paid an agreed fee or percentage.
Success will depend on which affiliate marketing partners and affiliate marketing agency you choose. Work with Soap Media and we’ll put all the necessary tracking in place to monitor sales, leads or other targeted activities. We can also supply well-designed marketing collateral, such as banners/text-ads and HTML emails. While you break out the biscuits and smile.
Low-cost leads with affiliate marketing services
If there’s a trick or technique in affiliate marketing services we’ve not implemented in the last ten years, it must have won awards for being elusive. At Soap Media, when we sneeze, we get affiliate marketing solutions all over our hankies. Our proven programmes:
- Improve your brand’s reach and exposure
- Provide low-cost, accountable sales or leads
- Reduce marketing costs and risks of generating sales
- Increase relevant traffic
- Deliver a high return on investment (ROI)
- Promote new products, offers and promotions to a mass market
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”
Brian Halligan, Author of ‘Inbound Marketing’
We agree. Dinosaurs are not us. With Soap Media, you get a highly experienced affiliate marketing agency. Our team has vast experience of running campaigns and recruiting affiliates across various markets. We’re on Jaffa Cake-and-tea terms with some of the best-performing affiliates. These are people who’ll provide you with steady growth and revenue.
What could affiliate marketing services do for your business? Contact Soap today on 01772 978 944 to find out. We’ll provide ideas, advice and inspiration. We can also supply a free quotation.
