But wait. Don’t get too excited.
Inboxes are more crowded these days than the Piccadilly Line on a Monday morning. You don’t want your carefully crafted email marketing messages caught in spam filters like a shoal of North Sea haddock. Or worse, dismissively deleted.
Luckily, there’s us. As a leading email marketing agency, we’ve researched precisely how consumers interact with email communication. We know how your email marketing campaign can really deliver.
Using an email marketing agency is great – and here’s why:
- Quantifiable results – Email marketing campaigns are fully measurable.
- Immediate response – Results in days, not weeks.
- Targeted audience – You can personalise and segment target markets.
- Creative HTML email design – Use validated html email designs that your client base will drool over.
“What makes content engaging is relevancy. You need to connect the contact information with the content information.”
Gail Goodman – Constant Contact
Quality prospects and opt-in email data
In email marketing services, opt-in is everything. Anything else is hit-and-miss and, frankly, a bit naughty. Opt-in is where return on investment lives. Our experienced email marketing agency team knows the address. We get there in two ways:
- List rental - We source high-quality opt-in email data from respected data providers to match your target market demographics. It comes from insurance, financial services and e-retail companies across multiple channels – including email, post, telephone and SMS.
- Lead generation – Ever entered a comp or tried to win a prize online? They weren’t just giving away that weekend in Bridlington for fun. No. they wanted your data. And you became part of a pool of consumers consenting to be informed about future surveys, products and services.
Our stuff works
Unless you want to be marketing toast, you need detailed analytical reports to track success and plan future campaigns.
That’s why we analyse all our email broadcast campaigns for open, bounce, click-through, unsubscribe and conversion rates. Like a polar bear checking over a tasty seal. You can view campaign statistics in real-time using our in-depth online reports:
- Link tracking – Which links and calls to actions work and which bomb like a McRib buffet at a veggie convention
- Forwarded emails – Gone viral? Track forwarded emails to see if it’s catching
- Email bounce handling – Check the trampoline effect with our full report
- Unsubscribe management – Make sure you don’t pester them again
- High delivery rates – Get chummy with leading ISPs to get great delivery rates
- Google Analytics tracking – Track your visitors around your website to understand results
- Campaign comparisons – Compare results, discover trends and refine campaigns.
Count on Soap to deliver clean, spam-free, properly targeted and interactive emails. They’ll develop customer relationships and deliver maximum response and ROI.
For more information on how Soap Media’s email marketing services can boost your campaign, call for a chat with one of our email specialists on 01772 978944 today. The kettle’s always on here.
