Social Media Optimisation
What Is Social Media?
Social media is a term that describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media comes in many forms such as blogs, video, podcasts, and wikis as well as specifically built social networking sites such as MySpace, Facebook, YouTube and Flickr.
The Rise Of Social Media
A recent study by comscore revealed the extent of the huge expansion of online social networking across the globe, with several major social networking sites experiencing dramatic growth during the past year.
The table below highlights the growth of the most popular UK social networking sites and the number of visitors they are achieving:
|
A Selection of Leading Social Networking Sites by UK Unique Visitors, Age 15+ Total UK – Home and Work Locations* |
|||
|
Property |
Total Unique Visitors (000) | ||
| Jan-2007 | Jul-2007 | % Change | |
|
Total UK Internet Audience |
30,072 | 31,791 | 6% |
|
Bebo.com |
6,525 | 10,655 | 63% |
|
MySpace.com |
8,080 | 10,130 | 25% |
|
Facebook.com |
1,630 | 7,604 | 366% |
|
Hi5.com |
1,382 | 1,880 | 36% |
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDA’s
Social Media Optimisation (SMO)
A growing portion of some of the most valuable demographics are spending more of their time on social networking platforms. It is not only students, and teenagers that are fully engaged with social media but adults and professionals as well.
