The past couple of years, 2007 and 2008, have been terrible for the credit market, and the repercussions have been seen across all sectors around the globe. With the credit meltdown, 2008 also marked the onset of a severe recession that is likely to last for some years to come. The credit crunch and recession continue to pose problems for businesses in winning new clients and orders in 2009. Businesses need to find new ways to counter the ensuing tough competition and to spend marketing money more effectively. Read More Of This Story »

The term “Affiliate Marketing” seems to be increasing in popularity in the U.K. In fact, affiliate marketing has become a fast growing segment in the U.K. So, what does this mean for you?

Well, this refers to the growing popularity of an online advertising medium where the advertisers are basically online merchants who have products or services to sell. This also includes pay publishers, who are basically independent parties that promote products or services of an advertiser on their website. The “pay-for-performance” model is a situation where those who introduce new clients to a business receive some form of monetary compensation. Read More Of This Story »