The whole point of creating a website is to ensure maximum visibility for your business. But unless you can monitor the flow of traffic on the site, the website cannot be fine-tuned to have the greatest impact or to attract the target audience most effectively. The best way to track the number of visitors to a website for free is through Google Analytics. This tool makes it possible for site owners to not only track the number of visitors, but to also gather various kinds of information, such as sources from where the traffic is originating, the behavior and patterns of visitors and the overall time spent by a visitor on the site. Read More Of This Story »

When it comes to online business, among the things that matter the most is the conversion rate. The conversion rate refers to the percentage of visitors who actually opt to make a purchase from the site. With an increase in the conversion rates, your cost-per-acquisition (CPA), or the amount you spend on acquiring a new customer, starts declining. This has a direct impact on your profits and your bargaining power with suppliers. Read More Of This Story »