January 4th, 2010
According to a survey conducted by Penn Schoen & Berland Associates and LinkShare in March 2009, 81% of the respondents prefer to research online before making a purchase. Moreover, 92% showed more confidence in the information provided online than in that offered by sales people in brick and mortar shops. This underlines the importance of online marketing. The top ten predictions for online marketing are: Read More Of This Story »
January 21st, 2009
The past couple of years, 2007 and 2008, have been terrible for the credit market, and the repercussions have been seen across all sectors around the globe. With the credit meltdown, 2008 also marked the onset of a severe recession that is likely to last for some years to come. The credit crunch and recession continue to pose problems for businesses in winning new clients and orders in 2009. Businesses need to find new ways to counter the ensuing tough competition and to spend marketing money more effectively. Read More Of This Story »
August 13th, 2008
In email marketing, data related to open rates and click rates can prove to be extremely useful. There is a huge difference in the percentage of marketing emails opened and clicked among various industries. Hence, when one is establishing goals or making a decision regarding an email marketing campaign, benchmark data could play a significant role. Such data could also prove critical in tracking performance and for expectation setting. Read More Of This Story »