The debate on ‘PPC versus SEO’ is as heated as ever. According to UK Search Engine Marketing (SEM) Report 2009, there has been a noteworthy increase in the number of businesses shifting to PPC as their sole internet marketing strategy. Since 2008, this figure has increased from 12% to 22%. Obviously, despite its copious benefits, SEO loses out to PPC on the following grounds: Read More Of This Story »

The past couple of years, 2007 and 2008, have been terrible for the credit market, and the repercussions have been seen across all sectors around the globe. With the credit meltdown, 2008 also marked the onset of a severe recession that is likely to last for some years to come. The credit crunch and recession continue to pose problems for businesses in winning new clients and orders in 2009. Businesses need to find new ways to counter the ensuing tough competition and to spend marketing money more effectively. Read More Of This Story »

A recent research conducted by E-consultancy has projected that companies in the UK will hike their advertising spending (ad spend) on search engine marketing (SEM) by 24% to £2.75 billion in 2008. This research result comes at a time when there’s widespread concern over an overall slowdown in advertising due to recession-related worries. Read More Of This Story »

The exponentially growing popularity of social media has made this channel highly attractive to online marketers. Social media is a powerful channel that can be used by companies and brands to stand out in the sea of information available on the Internet. However, while most PR firms and advertising agencies try to capitalize on this trend, there are certain misconceptions that greatly skew the results. Read More Of This Story »