Can you afford to miss the online marketing buzz?

According to Nielsen Online, UK has approximately 48.8 million users of the Internet as of June 2009 data. This represents 79.8% of the entire population. Thus, targeting this huge pool of consumers from a single website is a golden opportunity. Read More Of This Story »

When it comes to online business, among the things that matter the most is the conversion rate. The conversion rate refers to the percentage of visitors who actually opt to make a purchase from the site. With an increase in the conversion rates, your cost-per-acquisition (CPA), or the amount you spend on acquiring a new customer, starts declining. This has a direct impact on your profits and your bargaining power with suppliers. Read More Of This Story »

The announcement by Adobe in the first week of July 2008 has come as a huge relief for many web developers and advertisers! Adobe has changed the world of web designing forever by announcing that it will provide sites such as Yahoo! and Google new software to make Flash searchable. Up until now, Flash content was invisible to current search technologies due to the fact that it was buried inside Adobe’s SWF Flash file format. So by rolling out this new software, Adobe makes it possible for search engines like Google and Yahoo! to crawl as well as index the content.

What this announcement also means is that it will allow the search of Flash-based web content on Flash. This will help the pages inside Flash-based sites to be displayed higher in the search results. So the Google and Yahoo! search engine spiders will now be able to index SWF content. This also includes Flash “gadget” options, such as menus or buttons. Read More Of This Story »

In June this year, BusinessWeek.com covered a range of web design experts to know more about their web design rules. The luminaries included Don Norman, co-founder of the famous Nielsen Norman Group, and Khoi Vinh, the design director of NYTimes.com.

Simply put, these web design contributors explained the “10 commandments for Web Design for 2008.”

So, here’s a recap of what these 10 commandments mean and how they can help you improve the web design of your site: Read More Of This Story »