March 9th, 2009
The whole point of creating a website is to ensure maximum visibility for your business. But unless you can monitor the flow of traffic on the site, the website cannot be fine-tuned to have the greatest impact or to attract the target audience most effectively. The best way to track the number of visitors to a website for free is through Google Analytics. This tool makes it possible for site owners to not only track the number of visitors, but to also gather various kinds of information, such as sources from where the traffic is originating, the behavior and patterns of visitors and the overall time spent by a visitor on the site. Read More Of This Story »
February 2nd, 2009
When it comes to online business, among the things that matter the most is the conversion rate. The conversion rate refers to the percentage of visitors who actually opt to make a purchase from the site. With an increase in the conversion rates, your cost-per-acquisition (CPA), or the amount you spend on acquiring a new customer, starts declining. This has a direct impact on your profits and your bargaining power with suppliers. Read More Of This Story »
July 7th, 2008
The announcement by Adobe in the first week of July 2008 has come as a huge relief for many web developers and advertisers! Adobe has changed the world of web designing forever by announcing that it will provide sites such as Yahoo! and Google new software to make Flash searchable. Up until now, Flash content was invisible to current search technologies due to the fact that it was buried inside Adobe’s SWF Flash file format. So by rolling out this new software, Adobe makes it possible for search engines like Google and Yahoo! to crawl as well as index the content.
What this announcement also means is that it will allow the search of Flash-based web content on Flash. This will help the pages inside Flash-based sites to be displayed higher in the search results. So the Google and Yahoo! search engine spiders will now be able to index SWF content. This also includes Flash “gadget” options, such as menus or buttons. Read More Of This Story »