- +44 (0)1772 613000
- +44 (0)1772 611616
- hello@soapmedia.co.uk
Usability is the term used to describe how effective and satisfying a product or system is to interact with. This applies to anything from a video recorder to, in this case, a website.
Whether the goal is to set the time on a VCR or buy airline tickets online, the path to those goals must provide the user with an experience that is easy, intuitive and enjoyable.
In the online marketplace this is absolutely essential in making sales and retaining loyal customers.
If something is difficult to use, doesn't make sense or simply doesn't look the part, confidence in it's ability to give the user what they want is lost - along with the potential of that user becoming a customer.
A user could be on your competitors website in just a few mouse clicks, and if they are offering a good user experience you can be sure that your site is a distant memory.
Everything we work on is built from the ground up with good usability in mind.
This ensures that ease of use is deeply rooted within each interactive project and the achievement of goals is as intuitive as possible.
Back to the top of this page28% of users report difficulty locating products and services on websites.
Source: Zona Research
40% of users do not return to sites where they have had a negative experience.
Source: Forrester
When IBM redesigned their website to make it more user focused, its sales increased by 400%.
Source: IBM
75% of shopping carts are abandoned before checkout. 27% abandoned their carts because they were confused by the checkout process.
Source: Vividence
40% of users give up trying to purchase a product they want because they can't locate it on a website.
Source: A.T. Kearney