Expanding the Audience
Our research revealed those people interested in holiday letting, who we wanted to capture, searched on Airbnb. So we used top-performing keywords to target and attract those site users. As a result, we opened up The Cumberland to a much larger audience, which helped us to find and retain more users who had shown intent. This also added more potential customers to the remarketing funnel – strengthening it with a larger audience of high-quality leads.