Landauer Cosmetic Surgery is one of the UK’s leading, and longest established, specialist providers of cosmetic and weight loss surgery procedures. They work in some of the most prestigious and modern private hospitals in the UK.
Landauer wanted a complete redesign of its website as it was underperforming in terms of generating leads. Its former content had also been unengaging and poorly laid out and the medical practice was concerned it didn't engage with clients.
Our medical website design and healthcare marketing strategy was to ensure the redesign delivered upon these expectations, which led to a configuration of the layout in a manner which portrayed the expertise, and quality, of the brand. We carefully selected a modernised colour scheme, along with inspirational imagery and supporting testimonials, to clearly display its credentials.
The logo was also reworked, bringing a clean and clinical look to the new design. A subtle colour scheme set the tone for a reassuring and professional business. This was furthered by adapting the site to a modern audience, opening the company to new customers with a fully responsive design.
Through our branding and creative expertise, we simplified the logo mark by using a striking and modern sans serif typeface. The new mark better represents Landauer's high level of service, as well conveying an air of professionalism and approachability.
Using content from the previous site, new layouts were created that presented the information in a more structured format, making it clear where site visitors could enquire, with well positioned CTAs (call to actions) and where to find out more information. We created a professional, responsive website – which they can edit in WordPress. We included user-friendly side navigation so that visitors can move from one area of the site to the next with ease, as well making it clear which section of the site they have landed on
We designed the mobile site to be as visually led as the desktop site. We spent time designing a mobile interface which is easy to use, by adding a simple dropdown menu along with well positioned points of contact.
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