Pure Diamonds Investments approached us with the desire to generate more investment related leads for a rock solid investment opportunity. Their existing operation was almost exclusively offline and they needed a strong brand and web presence to reflect the investment opportunity.
In order to resonate with a high-end investment audience, we decided it would be best to completely redesign the brand and corporate stationary to be more in line with the wealthy audience they are trying to appeal to.
Once the brand identity was established, this laid the foundation to produce a stunning website visual which was coded into the latest web standard for SEO friendly results. To support the launch of the new site, we developed and executed a multi-channel digital marketing campaign to drive fresh leads of wealthy investors excited by the prospect of diamond ownership.