Magento ROI Tracking Extension

Tracking Sales Performance and ROI in Magento

At the core of any Magento e-commerce website is a fundamental business objective to generate sales revenue and ultimately profit.

At Soap we are accountable to our clients for our ability to develop solutions that will generate sales and a key part of this knowing the ROI on the marketing channels we use. This process relies upon accurate and detailed reports from which we can make strategic marketing decisions. For this we use a variety of tracking tools some of which are standard Magento features, for example ‘out of the box’ Magento does an excellent job of integrating Google Analytics Ecommerce Tracking and a sample of the reporting is shown below:

Ecommerce Conversion Data Example

Why Use the Magento ROI Tracker Extension

However support for additional third party ROI Trackeing tools does not come as standard with Magento and they can be troublesome to integrate. Over the years we have developed a number of  Magento conversion tracking tools that help capture the data for ROI reports and we have compiled some of these for release  in the form of the Magento ROI Tracker Extension. This extension currently supports Bings Ads Conversion tracking on Magento (formerly Microsoft adCenter), Google Adwords tracking, Shopping.com ROI Tracker and Addshoppers

What Magento ROI Tracker Extension Does

The Magento ROI Tracker adds the functionality to trigger the Google Adwords conversion tracking code on the Magento ‘thank you’ page once a customer has placed an order. The extension also adds similar support for the Shopping.com ROI Tracker.

How to Install  the Magento ROI Tracker Extension

To install the Magento ROI Tracker tool simple copy the key from the ROI Tracker page on Magento Connect and install via Magento Connect Manager located under the system menu in your Magento admin

How to configure the Magento ROI Tracker Extension

Shopping.com ROI Tracker

  • Enable: This disables/enable the Shopping.com conversion tracking code from appearing on the post order/thank you page
  • Account Number: This is your shopping.com account number

Google adWords Tracking Code

  • Enable: This disables/enable the Adwords conversion tracking code from appearing on the post order/thank you page
  • Conversion ID: This is your unqiue Adwords account ID
  • Language: The site language on which the Adwords code is placed on
  • Label: This is the conversion name specified in your Adwords account that you defined
  • Colour: This is the colour of Adwords notification box displayed to the customer

Microsoft adCentre Tracking (Bing Ads)

  • Enable: This disables/enable the Adwords conversion tracking code from appearing on the post order/thank you page
  • Domain ID: This is your unqiue Bing Ads account ID

AddShoppers Tracking Code

  • Enable: This disables/enable the Adwords conversion tracking code from appearing on the post order/thank you page
  • Account Number: Your AddShoppers account number

How to setup AddShoppers ROI Tracking code for Magento Video

How to setup Shopping.com ROI Tracking in Magento Video

How to Track Google Adwords in Magento Video

How to track Bing Ads (Microsoft AdCentre) In Magento Video

Talk to Us

Going forward we are looking to include the option to specify a Google Adwords Remarketing code in the Magento add-on however if you have any other suggestions or improvements we would love to hear from you in the comments below. Alternatively if you have a specific Magento Development Project you would like us to look then please feel free to get in touch

 

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