The results are in, and mobile website usage is growing – in a big way. In December 2012, Kleiner Perkins reported that 13% of all internet traffic was executed from a mobile devices, which is up 4% from 2011. In fact by 2014, it is believed that mobile commerce may well eclipse desktop based ecommerce. Long gone are the days when consumers simply went to their PC to research the latest product or purchase their groceries online – mobile internet is gaining ground.
Benefits of Mobile Web Development
But what does this mean for commercial organisations? Surely if you have a website then you can sell online, no matter what device people view it from? Perhaps not. Google research indicates that 36% of all mobile users are unsatisfied or frankly indifferent about their experience of browsing websites on their smart-phone, and the problem is this. With a smaller screen it is difficult to navigate a standard PC website without magnifying the page substantially, and mobile internet users often just don’t have the time or patience to persist with a website that doesn’t work for them. And not forgetting all the hard work you have put in to designing the perfect user experience for customers of your website, which never quite translates in the same way on mobile devices.
Best Reach: Lead Gen & eCommerce Websites
Shopping online happens in real-time nowadays. Consumers are not only using their mobile to compare products and prices, but they are making purchases when it’s convenient for them, whether it be on the train, waiting for the kettle to boil, or standing in a retail outlet comparing offers.
The good news for consumers is that more and more businesses are realising the need for a mobile-compatible website development. The bad news is that your competitors could already be a step ahead of you, and you are already losing valuable business or sales leads because your website is not mobile optimised. But help is on hand in the form of Soap Media – experts in the field of mobile ecommerce, we have a wealth of experience in developing mobile websites to meet the needs of internet users.
Experts In Mobile Website Development
Soap Media have undertaken a wide variety of mobile website development projects, anything from optimising an existing website so it is mobile-friendly, to starting from scratch to create a completely new mobile-friendly online page. Helping you research and scope out your individual requirements we will advise on the best way to promote your organisation and help you maximise your sales potential through the creation of a mobile website.
Our customers include organisations such as Key Retirement Solutions, Booths Supermarkets and Colortrac, who have seen a marked difference in their business since developing their mobile optimised websites with Soap Media. We could help you stay ahead of the competition too – simply get in touch for a free, no-obligation review of your existing website and see just what we can do to help make your website compatible with today’s consumer needs. To find out more about mobile website development, contact Soap Media or call directly 01772 978 944.
