With your overall marketing strategies at the forefront, we’ll evaluate the success and strengths of your existing social platforms and identify the areas that need improvement. From this will become the foundations of a well-rounded, targeted social strategy.
We compare your social presence to your competitors to ascertain the messages your customers will be receiving and make sure your strategy exceeds their strengths. From this point, we use our extensive knowledge of social media and your industry to give you an idea of where we can take your brand.
It’s essential you know precisely who your customers are and where to locate them for any marketing strategy. If you don’t already know your personas, we’ll help you understand who they are and how they operate across social media.
Numerous social channels are at your disposal, but they are likely not all right for your strategy. So whether it’s building intuitive shopping interfaces on Pinterest and Instagram, harnessing Facebook’s far-reaching targeting capabilities or utilising Twitter’s amplification quirks, we’ll identify the optimum platforms for your goals.
Once we know which direction we need to take and who we want to target, we will compile a comprehensive, engaging social strategy to outline how to bring your brand alive on social media. For paid social strategies, we will outline proposed spend alongside estimated reach and engagement.
Once we finalise the strategy, it’s down to business. We will build campaign schedules with daily updates and bespoke media assets. We will also draft out any adverts we plan to run, including creatives, outlining how we see this existing alongside your existing social provisions.
The hard work starts here when all our research and development of your campaign strategy gets put into practice. You will still own your social networks – we will simply oversee the activity on your behalf.
As we work, your customers will tell us more and more about their experiences and expectations, data we use to optimise your strategy. We’ll set up automations that can nimbly react to customer behaviour in real-time, applying the findings across every channel.
We provide reports focused on metrics that apply to your specific KPIs. This is also around a schedule that best suits your needs, typically weekly or monthly. The rapid developments in social media mean we will alert you to significant trends as they happen. There will always be a dedicated account manager on call for any queries.
Blackpool's home of high-quality entertainment needed a radical update of its online strategy to get in touch with a new era of branding and marketing.
I cannot praise Soap Media highly enough. From understanding the brief to the final delivery, every aspect was considered in meticulous detail.
Andrew Howard | Marketing Manager - The Grand Theatre
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Social media management is an umbrella term that refers to any online strategy for creating and managing the digital content utilised on social media. It can include marketing, social media advertising, influencer outreach, and brand development, and is how these goals are explicitly managed through social media channels.
Social media marketing harnesses the power of social media to further a business’ marketing goals, be it product awareness, customer attraction or driving sales. It is a specific method of social media management that focuses on direct business goals related to marketing, which makes it target driven around metrics including engagement, channel growth and conversions.
Social media has transformed marketing in numerous ways, enabling businesses the opportunity to market their products and services to much bigger audiences across the globe. It’s also shifted the form of communication from one-way to two-way conversations, fostering much stronger brand engagement.
LinkedIn is focused on the workplace and careers, making it more effective in targeting specific audiences, particularly by sector and job title. It’s an essential tool for B2B businesses and targets B2C customers when they are at work, making it the optimum platform to utilise during the working day.
A social media marketing strategy is adapting the focus of your overarching marketing strategy to achieve the same goals across a variety of social media channels. It should be built with these business aims in mind, not focused solely on creating content that works on social media but serves little business value.
We regularly report weekly, monthly, and quarterly, around a timescale that suits our partners. We focus on making reports as easy to understand as possible, including the meaningful data on the social media metrics relevant to the KPIs established at the start of a campaign.
