SoapBox – Soap is Bubbling – Digital Marketing

On Top of the Web

In the fast moving world of digital marketing, it’s sometimes hard to take a step back and catch your breath. I had the rare opportunity to do that recently when I took part in an interview for our regional newspaper, Lancashire Evening Post.

In preparation for the interview, I was asked to research some key trends and statistics on the internet and it was amazing. The Federation of Small Business revealed 21 percent of UK businesses still don’t have a web presence. Surely not?!

Yet UK online advertising spend increased 10 percent to nearly £2 billion in first half of 2010 lifting the medium to a record market share of 24.3 percent. However, one trend that Soap has picked up on is the popularity of the DIY approach to online advertising, especially through Google. I think this has had a contributory factor to the online advertising stat. The emergence of technology has meant that digital marketing is still quite a low-level entry industry. You don’t need a specific qualification or licence which makes the industry awash with dubious experts.

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Our Reputation Means Everything


At Soap, reputation and accreditation means everything to us. Our clients need to know they are dealing with genuine specialists. As part of this commitment, I recently joined the advisory panel to North West Vision and Media – an organisation committed to driving the North West as a world class creative and digital economy.

We also joined the Recommended Agency Register – an organisation which helps brand owners find the right marketing suppliers. Your ranking is based on client recommendation.

Both these initiatives are supported by the fact that we have been a Google Certified Company for five years and we are a Chamber of Commerce member, helping its membership drive best practice in online marketing. This all helps give our clients the confidence they are in safe hands.

It’s Been a Busy Time at Soap Lately


We also welcomed the arrival of Edward Scott from the University of Central Lancashire as online marketing executive. You’ll also find within our e-newsletter the opportunity to receive a free online marketing review.

Other news at Soap includes our recent move to new offices in the Preston’s professional district, just off Winckley Square. Our fabulous city location is a hop, skip and a jump to the West Coast rail line, meaning we are only two hours from London. This is imperative for our national clients.

I will round off our December newsletter by saying thanks to our clients for their continued support and business. And if you are not a client, maybe your digital marketing could do with a clean approach from Soap!

Written by
Markerle Davis
Markerle Davis

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