5 Reasons Why You Should Use SEO
1. Brand awareness – A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven’t made a purchase.
2. Targeted traffic – Search engine optimisation brings paying customers to your door step. The customers that SEO services bring you are long for your products/services as they have entered your websites keywords/phrases into the search engines.
3. Long term cost benefit – unlike PPC once you have achieved a good ranking for a specific keyword you will not pay for the traffic it generates. Although it has a higher entry cost, long term, its very cost effective.
4. Brand credibility – There is a higher level of brand trust when a visitor finds you organically. They are more likely to bookmark your site, spend more time reading your site and return as a customer. This can be different from PPC where a visitor may impulse buy once.
5. Your competitors – Keeping ahead of your competition in the organic search results can help boost the perceived position of your company in your marketplace.
So, Why Use SEO?
- 70% of clicks for a particular search on are organic
- 70-80% of searchers are ignoring the paid ads
- 75% of users never click past the first page of results
- 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
- 79% of search engine users say they always/frequently click on the natural search results
