Pay per Click (PPC) ROI Calculator

ROI Calculator

Please complete the variable fields in the boxes below to provide an estimated Return On Investment (ROI) calculation.

Traffic

Advertising Spend £
Estimated Average Cost Per Click £
Estimated Number of Clicks

Sales / Enquiries

Conversion to Sale / Enquiry¹ %
Number of Sales / Enquiries
Average Gross Revenue Per Sale £
Total Revenue £
Average Profit Per Sale £
Total Profit £

Cost of Sales

Advertising Spend £
Management Fee Percent² %
Management Fee Cost £
Total Cost of Sales £

Return on Investment (ROI)

Return on Investment %
Profit on Investment %
Average Cost Per Sale £

Notes:

¹ This is the rate at which visitors convert to customers (i.e. if 1 in 20 visitors purchase, then use 5%). You can decide whether or not to account for telephone sales within this percentage

² Management Fee is based on a percentage of gross advertising spend

All figures should exclude VAT

All amounts and conversion rates are estimates. Soap Media Ltd do NOT guarantee that you will obtain any of the cost per click or conversion rates estimated above.

Pay per Click (PPC) ROI Calculator

ROI Calculator

Notes:

Dynamic Search Ads: Increase keyword coverage and traffic relevance

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