Jan 30

Pay Per Click (PPC) Analyst / Account Manager

Are you a numerically and analytically-minded Pay Per Click (PPC) guru with PPC campaign management experience? Looking for the chance to flex your skills with a forward-thinking and dynamic agency? If so, read on.

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Apr 27

Vacancy Annoucement – Online Marketing Assistant

Reporting to the Online Marketing Executive, the Online Marketing Assistant will work within the marketing team (Pay Per Click) and be responsible for a portfolio of client accounts assisting with the development and management of online marketing campaigns on a day to day basis.

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Jan 28

PPC Conversion Testing: Getting More from Your AdWords Campaigns

Running an AdWords campaign – or a PPC campaign on any other advertising platform – involves more than simply creating your ads and letting the conversions rack up. Rather, it involves constant maintenance, analysis and testing in order to increase the amount of conversions you can generate and improve your ROI.

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Sep 20

Pay Per Click Management Services: Get More from PPC

Pay per click (PPC) advertising (also known as ‘paid search’) is fast becoming one of the most important advertising methods for businesses across the UK and the world. If you want to get the most from an ad campaign it’s usually necessary to contract companies offering professional pay per click management services as this can lead to a far higher ROI.

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Dec 19

Optimising Pay Per Click With An Ear To The Ground

The debate on ‘PPC versus SEO’ is as heated as ever. According to UK Search Engine Marketing (SEM) Report 2009, there has been a noteworthy increase in the number of businesses shifting to PPC as their sole internet marketing strategy. Since 2008, this figure has increased from 12% to 22%. Obviously, despite its copious benefits, SEO loses out to PPC on the following grounds:

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