Jul 06

Best Practices for Conversion Rate Optimisation

Conversion rate optimisation is something that should be taken very seriously by anyone who cares about making conversions through their website. Getting lots of traffic to your site is one thing: but what’s the point of being inundated with traffic if it’s failing to convert into actual customers?

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May 13

Successful Ecommerce Website Design

Commercial activities across the globe have been infected by the online bug. With the number of online purchases increasing exponentially, organisations are making serious efforts to enhance their online presence and have a powerful e-commerce platform. The UK is no exception to this trend.

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Feb 11

Converting Clicks into Pounds

According to Nielsen Online, UK has approximately 48.8 million users of the Internet as of June 2009 data. This represents 79.8% of the entire population. Thus, targeting this huge pool of consumers from a single website is a golden opportunity.

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Jun 10

The Perfect SEO Layout For a Web Page

The aim of this article is to outline a semantically well laid out page for SEO. It’s important to remember this is never at the expense of usability or trying to game the search engines; it’s more about how to structure a well laid out web page with SEO factored into the mix.

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Mar 09

Why Google Analytics Is Essential For Your Website

The whole point of creating a website is to ensure maximum visibility for your business. But unless you can monitor the flow of traffic on the site, the website cannot be fine-tuned to have the greatest impact or to attract the target audience most effectively. The best way to track the number of visitors to a website for free is through Google Analytics.

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