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Smart From Scratch: Smarketing Alignment Tips

Lead Generation, Marketing Automation, Persona Targeting

Smart From Scratch: Smarketing Alignment Tips

By Marisa GaranhelJanuary 21st, 2019

Simply put, “smarketing” is the integration of Sales and Marketing working together to further one common business goal. HubSpot helps to define this more clearly by exemplifying how smarketing could work in companies. Your Marketing team might a lead generation goal or revenue pipeline to reach by mutual agreement, while your Sales team has to …

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