It's not just a jolly for Markerle as he travels the world's search engine conferences, pressing the flesh of the great and good at all the major search engines (including Googleplex). Honest. He proves it by deciding to set up a digital agency.
Brothers Adam and Markerle come clean and set up Soap Media, with Adam's background in web design and development and Markerle's cutting-edge search engine marketing prowess offering dual-cleansing power
Acorns? Not a word of it. Soap Media grow oak trees from the start, pulling major accounts like Pontins and American Golf. We prove we're certifiable, with certification from Google and Yahoo. And Google send us a nice gift (a digital photo frame).
A clean and polish for our website and marketing tactics. Brand, design, build and promote the European Radio Awards in Barcelona. Work with Slazenger on the Cricket World Cup – and notch a century of clients.
Word spreads as traditional media, PR and design agencies ask us to work for their own clients. Our work appears in the pages of magazines like Web Designer. We are the Wordpress geniuses.
The jungle drums beat loudly about our strong performance in digital marketing and we attract some big beasts from competitive market sectors such as finance and law. These big accounts lead to our first million pound spend on Google Adwords.
Portakabins have many benefits — mainly cost — but great hospitality for clients isn't one of them. We find salvation in an old vicarage in the centre of Preston. (Cleanliness is next to godliness.) New premises? New branding and website soon follow.
In case the many years of success go to our heads, we appoint a dedicated business manager to keep us all in check. We get all big headed again anyway when we're shortlisted for Digital Business of the Year in the annual Red Rose Awards.
The big names keep flooding in – Booths Supermarkets, Kukri (JD Sports) and Colortrac. Of course, we could spend all our profits on nice things like Belgian cookies but instead we reinvest by developing staff and the management team. Next up? New premises that do justice to our market-leading status.
We recruit lots of talented new blood. The sweat and tears bags great new clients, including Blackpool Pleasure Beach and Preston’s College. We go-gong fishing at the BIBAs and land e-Business of the Year. Big profits are reported and we get virtuous by ploughing through the Growth Accelerator Programme. A new performance model is found offering clients a low risk proposition.
New and innovative ad strategies are implemented, and we try our hand at sophisticated programmatic advertising and remarketing. Yikes! Never fear, as we further developed our performance based lead generation model, whilst breaking sales records for clients such as Booths Supermarkets and Blackpool Pleasure Beach.
We worked all year with the UK’s most trusted brand, the AA, and expanded our offices with top new talent. At the same time, we celebrated our 10th anniversary in fine style - this included nominations in three categories for the Northern Digital Awards.