WHAT WE DID
Reaching A Wider Audience
User Friendly Interfaces
Vibrant and Compelling Looks
Crisp & Clear Iconography
Digital Marketing Strategy
Keep sales boosted
- FacebookSegmenting the audience messaging is paramount and utilising Facebook to showcase Blackpool Pleasure Beach's promotional and seasonal offers to the eyes of the 19-28 thrill seekers was essential.
- PPCA complete rebuild of the PPC campaigns allowed us to rethink the approach and ensure the targeting is geared towards high ROI. Competitor insights and voucher code promotions as well as clever re-marketing.
- TwitterTwitter is another successful social media platform we implemented to spread promotional offers in order to increase ticket purchasing during quiet periods, growing the theme park's online reach.
- AdRollAdRoll allowed us to access 95% of the web's ad inventory to retarget site visitors with carefully planned ad messages. There are time-sensitive as well as targeting ticket purchasers with relevant merchandise.
Major results were achieved through highly relevant demographic targeting, the careful selection of messages used in posts and page engagement campaigns, along with intelligent judgements made on the timing of posts.
The Clean Up
Increase in Transactions
Increase in Revenue
Increase in Average Order Value
Don't just take our word for it
Take a look at what Andrew has to say about us.
As part of Blackpool Pleasure Beach’s new digital marketing strategy, Soap Media was appointed to develop a new website and deliver a range of attendance driving online campaigns for the 2014 season. Soap Media have also integrated a new retail merchandise shop into the new website, which is fully mobile optimised and makes the online booking process possible within a few easy steps. This new website has delivered great results in improving brand awareness for our Thrill Seeker and Family audiences, and has also increased e-commerce conversions significantly. Blackpool Pleasure Beach was recently voted the UK’s number 1 amusement park in the Trip Advisor Travellers Choice Awards and has some exciting plans in place with Soap Media for the summer holidays and the remainder of the 2014 season.