Its existing website was tricky to navigate, didn’t create up-sell and merchandising opportunities, and its digital marketing strategy needed tuning up to meet strategic business objectives.
Our squeaky-clean strategy involved refreshing the brand logo, creating a new streamlined, responsive, and highly functional website, and incorporating a gift shop section for park merchandise and show tickets. The website is now geared towards cross-selling and product bundling, with the objective of increasing the basket value as well as boosting social engagement.
We created a multi-channel marketing strategy to support the sales target – this is based on seasonal trends, with promotional codes used to boost sales whenever needed. In the spring and winter months, the focus is firmly on brand awareness by utilising platforms such as SkyGo, Display, and Social, ensuring higher converting strategies in search and social before the theme park heads into its peak season.