PPC can help you to achieve numerous business or marketing objectives relating to brand awareness, lead submission, sales, and more. It allows you to track and measure almost any kind of conversion goal. You can quickly set up a PPC campaign that either casts the net very widely or maintains a very tight focus: you retain total control. Results come very quickly, which means vital data to upscale or revise your strategy is not hard to come by. The performance of a profitable PPC campaign will also not be affected by search algorithm changes.
PPC Agency Services
Coherent and profitable strategies
PPC Marketing Process
PAID MEDIA STRATEGY THAT CLEARLY PAYS OFF
Auditing & Onboarding
We scrub up your data to drive relevant customers to your content to either educate, engage or convert. These will form the basis of a strategy that delves deep into your customer personas to uncover their needs, and how fulfilling them will deliver your KPIs.
It’s instrumental we figure out precisely what your customers want, and the pathway they will take to fulfil it. We’ll use extensive persona analysis to create compelling and engaging user journeys, speaking to them at each stage of the decision tree to nurture them throughout the process.
We can also discover some quick wins by identifying what is working and what isn’t from an audit of your current strategy, alongside a competitor analysis. How your rivals operate is crucial to your success, with sophisticated reverse engineering tools key to unlocking their gains for your benefit. The final stage will be deciding on the right keywords and weeding out the negative ones, combining them with the optimum traffic sources to focus on high user intent and cost-efficiency.
Implementation & Launch
Once the strategy is agreed upon, we’ll get it ready for launch. Crafting compelling ad copy and creative banners with a strong call to action is crucial to success, and we’ll ensure they are laser-targeted towards your personas. We can also build in software scripts that maximise real-time optimisation, reacting as you sleep to your customer’s behaviour. You’ll never need to wait to benefit from what the data is telling us.
Our implementation experience is extensive, whether developing your existing campaigns or building new accounts on new networks. And whilst we manage the accounts on your behalf, you will always own them and have a direct relationship with each platform.
Optimisation & Attribution
Once we begin the implementation, we’ll ensure the strategy nimbly reacts to any shifts in your customers’ behaviour. Their journey is never linear, taking in multiple devices and several touchpoints, often unique from user to user. Our understanding of the attribution process ensures you can reach them however they choose to engage with you.
Data always leads the way, and we’ll continuously adapt our approach, so it’s agile enough to react to maximise your returns. Our PPC revolves around a proactive strategy coupled with a reactive and responsive approach, rapidly jumping on trends and leveraging real-time insight to optimise performance. We undertake vigorous testing, so we’re never reliant on assumptions or hunches; our results follow the direction the numbers tell us.
As the campaign progresses, the level of insight will increase, enabling us to discover more about your audience and continue to get the most from every pound you spend. We’ll review the attribution of sales and goals to develop a clear understanding of what each channel contributes from introducers to sales-clenchers, helping know where to allocate your marketing spend for sustained growth.
Reporting & Realignment
As we work, we’ll regularly update you with weekly and monthly reports, relaying the information in easy-to-understand insight that demonstrates the strategy’s impact. We’ll coordinate how we do this with you, so the reporting delivers the information you need in the manner you’d expect.
These insights consistently improve the strategy, ensuring your marketing focuses on what your audience wants. We rapidly utilise the results from our experimentation and analysis, allowing you to stay ahead of the curve. Alongside this constant tweaking, we’ll organise quarterly strategy reviews to discuss the findings in extensive detail. This also gives us both the opportunity to explore the broader business goals as and when they change.
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World-class PPC Company
OUR DATA-DRIVEN APPROACH
We’re experts in creating and managing high-performing ads across the full breadth of the Search channel, knowing in-depth Google, Bing, Yahoo! and all other platforms.
Social Media Advertising
Reach your audience with highly accurate demographic targeting and benefit from this low-cost brand awareness and sales generation method.
Shopping Feed Optimisation
As one of the most important aspects of PPC, we optimise your shopping feeds to make it simpler for Google to display your information. We also utilise any major marketplace to increase the prominence of your products, including Amazon, eBay and much more.
Programmatic and Display Advertising
We’re able to expand the reach of your PPC campaign to those who fit your target persona, utilising a range of channels perfect for your customers. Using GDN, we’re able to create strategic display advertising campaigns that promote your business to your target audience.
61% of smartphone users use their device to search every day, so we make sure you are there when they do. We create ads that not only work perfectly on mobile but also adapt intuitively to the mindset of users as they utilise their devices at home, at work and on the move.
Conversion Rate Optimisation
How your web pages perform will almost certainly impact your PPC performance. We can help you get the most from your PPC by delivering it alongside your Conversion Rate Optimisation strategy; think of conversion rate as the multiplier. We are continually testing copy, layout, calls to action and much more to increase this number.
Using well-tested remarketing techniques, we can guide users back to your website by showing them relevant content when they visit pages across the internet.
PPC Reviews & Audits
We can tell you what’s going well and what needs some fine-tuning, as well as where the big opportunities are. PPC is all about growing, and we’re here to nurture both your brand and your customers along their conversion path.
We’re able to create bespoke solutions using custom scripts to manage your business rules and tightly control your metrics. No project is ever too complicated, and our mastery of the tools available enables us to set up a bidding strategy that reacts in real-time.
Customer acquisition is not a linear journey. Our holistic approach enables us to accurately interlink your SEO, PPC and Social Media strategies, ensuring the customer heads where you want them to, however their journey is mapped.
HONEST AND PROFESSIONAL OPINION
Strong Account Structure
We analyse if your accounts are set up correctly to succeed, which involves making sure that your account has a good structure to reach your customers at every touchpoint of their journey. We understand the full capabilities of each advertising platform – Google alone has search, remarketing, display, shopping, youtube, Gmail and dynamic ads. We’ll assess where your customers will respond to your ads and ensure your account is set up to deliver this journey.
Detailed Keyword and Semantics Strategy
Our keyword analysis delves deep into understanding how your customers communicate what they want, acknowledging the language they use can change and vary on a frequent basis. This goes beyond just keywords but also into the semantics, understanding the colloquialisms and unique vernacular of your audience to locate those with high intent.
No audit is complete without assessing the alternatives on the market. We provide a complete benchmark analysis of how your competition stacks up against you, identifying both the gaps you are losing to them and the opportunities to further allow you to stand out from the crowd.
Optimised Bid Strategy
Setting out a bid optimisation strategy makes the most of your money while promoting your site’s best areas or products. Machine learning is a huge component of this process, but we apply human understanding to ensure we interpret what the data tells us about your customers’ needs, wants and desires.
1-click journeys are a thing of the past, so we assess exactly how your PPC aligns across an omnichannel approach. We look at the complete customer journey to evaluate how you perform across all of it, enabling you to effectively analyse your performance across a variety of metrics rather than focusing solely on the final click, which could inhibit growth in the long term.
Google Premier Partner, Bing Accredited Agency & Facebook Business Partner
PPC Management Clients
Results are the top of our agenda
Centre of Excellence (CoE) is an online learning platform that offers transformative education. Operating in 156 countries, they provide 500+ courses for more than 2,000,000 active monthly users.
As the planet retreated to lockdown in 2020, we worked alongside CoE to improve the mental health of millions worldwide as more students embraced the possibilities of CoE’s life-affirming courses. We transformed the marketing strategy to target a wider audience than ever before, helping CoE reach a broader range of people looking to upskill and fill their time with CoE’s empowering curriculums.
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DISCOVER HOW WE LEVERAGE CUTTING-EDGE AD TECHNOLOGY TO ACHIEVE OUTSTANDING RESULTS.
- 1Set Your BriefDiscuss your current strategy, tactics and growth aspirations, and we’ll explain how we can match them to the multi-faceted approach you need to dominate modern PPC.
- 2Partner with the BestDiscover the quick wins we can implement to boost your results and surpass your KPIs (including data-led CRO insights to smoothen customer journeys).
- 3Anticipate Your SuccessWe’ll finalise the expectations our technology and proven methodologies can provide to scale your business and unlock your untapped potential.
PPC specialists at Soap Media manage your internet pay-per-click advertising campaigns and are focused upon one thing: delivering exceptional ROI. That means we take the time to fully understand your objectives and target personas, audit the wider competitor landscape, and then create a PPC strategy based on keywords, audiences, ads and creatives. The result will not only smash your KPIs, but do so in a way that saves you time and money.
We regularly report on PPC work, on a weekly, monthly and quarterly basis, or around a timescale that works for you. We focus on making reports as easy to understand as possible, including the meaningful data that drives the ongoing strategy. We’ll keep you up to date with a narrative that explains what we’ve been doing, what ROI you’ve seen as a result of our work, and what we’re going to do next to level up your paid campaigns.
Quality Score is a Google Adwords figure that estimates your keywords and PPC ads’ quality and relevance. A “good score” therefore depends on the type of keyword that you’re bidding on. Google automatically gives new keywords a Quality Score of 6, so a “good score” should be 7 at a minimum. That said, your branded keywords should ideally possess a Quality Score of up to 10, and your high-intent keywords should be aiming for closer to 9.
Remarketing means that you are re-engaging with potential customers via email marketing. A remarketing campaign involves collecting and compiling user information into audience lists that are then nurtured with sales emails. Retargeting usually means that you serve ads to potential customers based on cookies and a user’s activity on your site. Retargeting uses third party networks like the Google Display Network to potentially reach millions of users.
PPC and SEO work best when integrated and aligned. “Which is better” in isolation depends entirely on what you’re looking to achieve. Paid ads appear above the organic listings that SEO seeks to influence, and can usually begin to deliver results more quickly. Targeting for PPC can also be far more granular. SEO is more focused upon generating organic traffic over the mid-long term, and this traffic carries no attached cost-per-click and tends to have more staying power.