Premier PPC Agency

We scrub up your data to drive relevant customers to your content to either educate, engage or convert. These will form the basis of a strategy that delves deep into your customer personas to uncover their needs, and how fulfilling them will deliver your KPIs. 

It’s instrumental we figure out precisely what your customers want, and the pathway they will take to fulfil it. We’ll use extensive persona analysis to create compelling and engaging user journeys, speaking to them at each stage of the decision tree to nurture them throughout the process.  

We can also discover some quick wins by identifying what is working and what isn’t from an audit of your current strategy, alongside a competitor analysis. How your rivals operate is crucial to your success, with sophisticated reverse engineering tools key to unlocking their gains for your benefit. The final stage will be deciding on the right keywords and weeding out the negative ones, combining them with the optimum traffic sources to focus on high user intent and cost-efficiency.

Once the strategy is agreed upon, we’ll get it ready for launch. Crafting compelling ad copy and creative banners with a strong call to action is crucial to success, and we’ll ensure they are laser-targeted towards your personas. We can also build in software scripts that maximise real-time optimisation, reacting as you sleep to your customer’s behaviour. You’ll never need to wait to benefit from what the data is telling us. 

Our implementation experience is extensive, whether developing your existing campaigns or building new accounts on new networks. And whilst we manage the accounts on your behalf, you will always own them and have a direct relationship with each platform.

Once we begin the implementation, we’ll ensure the strategy nimbly reacts to any shifts in your customers’ behaviour. Their journey is never linear, taking in multiple devices and several touchpoints, often unique from user to user. Our understanding of the attribution process ensures you can reach them however they choose to engage with you.

Data always leads the way, and we’ll continuously adapt our approach, so it’s agile enough to react to maximise your returns. Our PPC revolves around a proactive strategy coupled with a reactive and responsive approach, rapidly jumping on trends and leveraging real-time insight to optimise performance. We undertake vigorous testing, so we’re never reliant on assumptions or hunches; our results follow the direction the numbers tell us.

As the campaign progresses, the level of insight will increase, enabling us to discover more about your audience and continue to get the most from every pound you spend. We’ll review the attribution of sales and goals to develop a clear understanding of what each channel contributes from introducers to sales-clenchers, helping know where to allocate your marketing spend for sustained growth.

As we work, we’ll regularly update you with weekly and monthly reports, relaying the information in easy-to-understand insight that demonstrates the strategy’s impact. We’ll coordinate how we do this with you, so the reporting delivers the information you need in the manner you’d expect.

These insights consistently improve the strategy, ensuring your marketing focuses on what your audience wants. We rapidly utilise the results from our experimentation and analysis, allowing you to stay ahead of the curve. Alongside this constant tweaking, we’ll organise quarterly strategy reviews to discuss the findings in extensive detail. This also gives us both the opportunity to explore the broader business goals as and when they change.