Premier PPC Management

PPC can help you to achieve numerous business or marketing objectives relating to brand awareness, lead submission, sales, and more. It allows you to track and measure almost any kind of conversion goal. You can quickly set up a PPC campaign that either casts the net very widely or maintains a very tight focus: you retain total control. Results come very quickly, which means vital data to upscale or revise your strategy is not hard to come by. The performance of a good PPC campaign will also not be affected by search algorithm changes.

PPC specialists at Soap Media manage your internet pay-per-click advertising campaigns, and are focused upon one thing: delivering exceptional ROI. That means we take the time to fully understand your objectives and target personas, audit the wider competitor landscape, and then create a PPC strategy based upon keywords, audiences, ads and creatives that will not only smash your KPIs, but also do so in a way that saves you money and time.

We regularly report on PPC work, and can do so weekly, monthly, quarterly, or according to a timescale that works for you. We focus on making reports as easy to understand as we can, including the meaningful data that drives the ongoing strategy of PPC campaigns, and a narrative that explains what we’ve been doing, what ROI you’ve seen as a result of our work, and what we’re going to do next to level up your paid campaigns even more.

Quality Score is a Google Adwords figure that estimates the quality and relevance of your keywords and PPC ads. A “good score” therefore depends on the type of keyword that you’re bidding on. Google automatically gives new keywords a Quality Score of 6, so a “good score” should be 7 at minimum. That said, your branded keywords should ideally possess a Quality Score of up to 10, and your high-intent keywords should really be aiming for closer to 9.

Remarketing means that you are re-engaging with potential customers using email. A remarketing campaign involves collecting and compiling user information into audience lists that can then be nurtured with sales emails. Retargeting usually means that you serve ads to potential customers based on cookies and a user’s activity on your site. Retargeting uses third party networks like the Google Display Network to potentially reach millions of users.

PPC and SEO tend to work best when they are integrated and aligned, as both complement the other. “Which is better” in isolation depends entirely on what you’re looking to achieve. Paid ads appear above the organic listings that SEO seeks to influence, and can usually begin to deliver results more quickly. Targeting for PPC can also be far more granular. SEO is more focused upon generating organic traffic over the mid-long term, and this traffic carries no attached cost-per-click and tends to have more staying power.