Social Media Marketing
Observing the Conversation
Engaging Social Media Strategy
Audit & objectives
With your overall marketing strategies at the forefront, we’ll evaluate the success and strengths of your existing social platforms and identify the areas that need improvement. From this will become the foundations of a well-rounded, targeted social strategy.
We compare your social presence to your competitors to ascertain the messages your customers will be receiving and make sure your strategy exceeds their strengths. From this point, we use our extensive knowledge of social media and your industry to give you an idea of where we can take your brand.
It’s essential you know precisely who your customers are and where to locate them for any marketing strategy. If you don’t already know your personas, we’ll help you understand who they are and how they operate across social media.
Numerous social channels are at your disposal, but they are likely not all right for your strategy. So whether it’s building intuitive shopping interfaces on Pinterest and Instagram, harnessing Facebook’s far-reaching targeting capabilities or utilising Twitter’s amplification quirks, we’ll identify the optimum platforms for your goals.
Social & paid media strategies
Once we know which direction we need to take and who we want to target, we will compile a comprehensive, engaging social strategy to outline how to bring your brand alive on social media. For paid social strategies, we will outline proposed spend alongside estimated reach and engagement.
Ads & creatives
Once we finalise the strategy, it’s down to business. We will build campaign schedules with daily updates and bespoke media assets. We will also draft out any adverts we plan to run, including creatives, outlining how we see this existing alongside your existing social provisions.
The hard work starts here when all our research and development of your campaign strategy gets put into practice. You will still own your social networks – we will simply oversee the activity on your behalf.
Social platform optimisation
As we work, your customers will tell us more and more about their experiences and expectations, data we use to optimise your strategy. We’ll set up automations that can nimbly react to customer behaviour in real-time, applying the findings across every channel.
We provide reports focused on metrics that apply to your specific KPIs. This is also around a schedule that best suits your needs, typically weekly or monthly. The rapid developments in social media mean we will alert you to significant trends as they happen. There will always be a dedicated account manager on call for any queries.