Social Media Management Agency

We’re a social media management agency that utilises your social channels as part of an omnichannel approach. We’ll blend smart use of AI, data-driven analysis and nimble reactions to market conditions, ensuring your social media marketing strategy works alongside your wider digital goals such as digital PR and SEO.

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Award-Winning Social Media Management

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Social media marketing has matured. The right social media management agency can help you drive sales, amplify audiences and gauge insight into how customers perceive you and your services. It’s simply impossible to ignore as a component of your digital marketing strategy.

Our approach as a social media marketing agency isn’t to deliver reams of BAU content or focus on driving engagements that look good numerically but add little to your ROI. We build social media strategies that support your overall marketing goals, focusing on social media’s benefits to your business.

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Social Media Marketing

Your social media should never be an afterthought or separate from your marketing; it should be an extension of it. The right social media strategy can deliver numerous benefits whatever your marketing objectives. Our understanding of the social landscape means we will work with you to find the channels that add value to your business objectives. If a platform isn’t right, we won’t shoehorn them into a strategy that gives you a social presence but little else.

We are also experts in ensuring you ascertain the ultimate ROI, optimising efficiency for your campaigns. We deliver compelling content that resonates with organic and paid audiences, whilst we can leverage AI to develop agile automation as part of your PPC marketing plan. Performance is always at the forefront of everything we do, and social media is no different.

Observing the Conversation

Social media allows you to monitor your customers’ discussions around their needs and how that involves you and your competitors. This offers you the opportunity to shape that conversation, with the brand monitoring delivered by our social media management enabling you to improve your SEO, digital PR and content marketing.

A common misconception about social is that it’s a separate entity. It’s more powerful when aligned with the rest of your digital mix as part of an omnichannel strategy. Like any discussion, social media is always more rewarding when combined with different voices, and we can help you align your social approach with your broader marketing plan.   We are a social media advertising agency that harvest the insight gleaned from your socials to power the work we deliver across other disciplines such as lead generation, PPC and email marketing. This unifies your message to be consistent in tone while adaptive in the medium. As attribution marketing becomes more and more integral to how businesses fulfil every touchpoint of the user journey, let us ensure every interaction your customer has improves their experience.

Engaging Social Media Strategy

We’re here to craft the perfect social media management strategy to exceed your needs and requirements. Engaging with your audience on social media is vital – you can achieve a 4.5% higher conversion rate through user-generated content from social platforms.   We understand the need for tactical social media marketing services that informs, engages and converts your audience. This nine-point process delivers those goals.

1.0

Audit & objectives

With your overall marketing strategies at the forefront, we’ll evaluate the success and strengths of your existing social platforms and identify the areas that need improvement. From this will become the foundations of a well-rounded, targeted social strategy. 

2.0

Competitor analysis

We compare your social presence to your competitors to ascertain the messages your customers will be receiving and make sure your strategy exceeds their strengths. From this point, we use our extensive knowledge of social media and your industry to give you an idea of where we can take your brand.

3.0

Identify personas

It’s essential you know precisely who your customers are and where to locate them for any marketing strategy. If you don’t already know your personas, we’ll help you understand who they are and how they operate across social media.

4.0

Channel development

Numerous social channels are at your disposal, but they are likely not all right for your strategy. So whether it’s building intuitive shopping interfaces on Pinterest and Instagram, harnessing Facebook’s far-reaching targeting capabilities or utilising Twitter’s amplification quirks, we’ll identify the optimum platforms for your goals. 

5.0

Social & paid media strategies

Once we know which direction we need to take and who we want to target, we will compile a comprehensive, engaging social strategy to outline how to bring your brand alive on social media. For paid social strategies, we will outline proposed spend alongside estimated reach and engagement.

6.0

Ads & creatives

Once we finalise the strategy, it’s down to business. We will build campaign schedules with daily updates and bespoke media assets. We will also draft out any adverts we plan to run, including creatives, outlining how we see this existing alongside your existing social provisions.

7.0

Campaign build

The hard work starts here when all our research and development of your campaign strategy gets put into practice. You will still own your social networks – we will simply oversee the activity on your behalf.

8.0

Social platform optimisation

As we work, your customers will tell us more and more about their experiences and expectations, data we use to optimise your strategy. We’ll set up automations that can nimbly react to customer behaviour in real-time, applying the findings across every channel.

9.0

Reporting

We provide reports focused on metrics that apply to your specific KPIs. This is also around a schedule that best suits your needs, typically weekly or monthly. The rapid developments in social media mean we will alert you to significant trends as they happen. There will always be a dedicated account manager on call for any queries.

Channel Development and Community Management