Social Media Management

Everyone is on some form of social media now. And by everyone we mean 3.03 billion people! This increases the importance of properly targeting your audience. Your brand’s official platforms need to produce social marketing with relevant and engaging social messages during your audience’s downtime.

An Engaging Social Media Strategy

We’re here to craft the perfect social media management strategy to both meet and exceed your needs and requirements. Engaging with your audience on social media is vital – you can achieve a 4.5% higher conversion rate through user-generated content from social platforms.

Jumping on the bandwagon of every single social media platform isn’t our style. In fact, you may not realise that some of the biggest social platforms may not even bring anything to your business. Instead, we understand the need for a tactical social media management strategy which informs, engages and converts within your audience.

Audit & Objectives

By taking a look around your current social platforms, we can identify areas which could benefit from a well-rounded, targeted social strategy. From profile optimisation to audience analysis and social brand management, we’re able to take away the strain and be your eyes and ears on social.

Competitor Analysis

We compare your social presence to your competitors to see where we need to focus our attention in order to be the best competition for them. Coupled with our extensive knowledge of both social media and your industry, we’re able to give you an idea of where we can take your brand.

Identify Personas

In order to target the right people on social media, we need to create a persona for your audience. Using our research, we will put together your perfect consumer persona and use it to target their likes, their requirements and tailor the content we put out to them.

Social & Paid Media Strategies

Once we know which direction we need to take and who you want to target, we will compile a comprehensive, engaging social strategy to outline what we will do to keep your brand alive on social. For paid social strategies, we will outline proposed spend as well as estimated reach and engagement.

Ads & Creatives

Once the strategy has been finalised, it’s down to business. We will create weekly social media schedules with daily updates and bespoke media assets. We will also draft out any adverts we plan to run, including creatives.

Campaign Build

The hard work starts here - this is when all our research and development of your campaign strategy gets put into practice. You will still own your social networks - we will simply oversee the activity on your behalf.

Social Platform Optimisation

We take a look through your profiles on the various platforms and implement updates and amendments to help enhance your visibility and engagement.

Reporting

Using a variety of social listening and reporting tools, we’re able to report on significant changes on the fly - that’s real-time monitoring to ensure you’re staying on top of your brand across social.

Request Your Free Social Media Audit

Increase Engagement & ROI

Using our vast knowledge of the social media landscape and the various tools we have at our disposal, we’re able to give you an accurate insight into where you're brand is right now on social - and where you could be with our help. With 90% of marketers already seeing an increase in brand exposure, social media marketing is here to stay.

Social ListeningUsing various different tools, we’re able to tap in to online conversations and see what people are already saying about your brand and industry and gain insight into what can be done to enhance the outlook of your brand.
Developing PersonasWe want to get to know your audience so we can start sharing content that they want to see. We create brand personas to tackle the who, what, where and how of your audiences in order to target them accurately.
Audience SegmentationBy breaking your audience down into segments, we are able to target the core groups with content which engages them and plays to their needs and requirements. Different audiences require different approaches.
Measuring EngagementKnowing how successful our social media marketing efforts are help us determine how well our strategy is working. We go over a range of metrics to ensure engagement and conversions are increasing, which also helps us to identify further key success metrics.

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Social Listening & Community

Using data and creativity, the social media experts at Soap are here to help you achieve social success, no matter what industry you are in. And with 86% of consumers preferring a brand that’s authentic and honest on social media, we’ll make sure to always have you brand’s values as an utmost priority.

Our social media management strategies are tried and tested; there’s no “let’s try and hope for the best” policy. We want to make your brand stand out from the crowd – and that’s exactly what we will do! By utilising the popularity of social media, we’re sure to help you grow your brand awareness and, in turn, your bottom line.

Social Media Clients

Featured Case Studies

Blackpool's home of high-quality entertainment needed a radical update of its online strategy to get in touch with a new era of branding and marketing.

Whilst its stage acts remained spectacular, its website had become badly outdated. The theatre turned to us to overhaul its look and include cutting edge, industry leading digital marketing strategies to reach a wider audience. We reinvented the Grand’s website with distinct imagery which also references the company’s extensive history. Along with a responsive and mobile-friendly design, the site also features engagement boosting social media features to increase sales, and industry leading PPC strategies have helped the theatre reach a wider target audience.

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I cannot praise Soap Media highly enough. From understanding the brief to the final delivery, every aspect was considered in meticulous detail.

Andrew Howard | Marketing Manager - The Grand Theatre

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