Organic Social Media Marketing

If you want to build a relationship of long-term loyalty with your target audience, then organic social media is the solution for you. Over 60% of the global population uses social media, and the average user spends 2.5 hours on social media every day, so wouldn’t it be nice if your brand made an appearance? Starting to create and share high quality social content, interacting with your audience and optimising your social media profiles to naturally increase your visibility and influence is vital, and our experts will help you to do so!

What is Organic Social Media?

Social Bubbles
Unlike paid social media, which relies on advertisements, organic social media focuses on unpaid social media strategies to build a genuine, engaged community around your brand. It helps to build trust in your brand, encourages word of mouth referrals and builds on your brand reputation.
Social Bubbles

Our Organic Social Media Services


Our organic social media experts employ a multi-faceted strategy to improve your brand’s presence across various social media platforms. We’ll ensure your business stands out from the competition and capitalises on organic reach.

Social Media Audit

First, we’ll conduct a full social media audit to evaluate your current performance across platforms. We’ll analyse your social media profiles, content, audience engagement, and competitive landscape to identify strengths, weaknesses, and opportunities for improvement.


Profile Optimisation

We’ll fine-tune and clean up your social media bios, profile images and any other key information to align with best practices, letting you make a strong impression! Consistency and professionalism across all platforms is what we deliver, as well as attracting more followers and boosting your brand’s credibility.


Content Strategy

Next, we’ll develop a tailored content strategy designed to engage your target audience and achieve your business goals. Using your brand’s voice, objective and audience preferences, we’ll craft a strategic plan by using content that resonates.


Content Creation

Visuals, videos, infographics – whatever you desire might be, we’ll create it. Our high quality content will captivate your audience and represent your brand and its values in the best possible way. We’ll ensure your social media presence is engaging and capable of driving higher engagement rates.


Social Media Calendar

You can’t have a social content strategy without a social media calendar! We’ll plan and schedule your social posts, keeping your content consistent and timely. Using our social media analytics tools, we’ll capitalise on the best times for posting (and the best type of content) and plan your calendar accordingly.


Performance Tracking & Reporting

We’ll combine data from our various social media analytics tools and create campaign reports, tracking and analysing your social media performance in real time. We can provide regular insights into key metrics such as engagement rates, follower growth, and content performance. All of our reports include actionable recommendations to continuously improve your strategy as standard.

Our Client Successes

Featured Case Studies


Blackpool's home of high-quality entertainment needed a radical update of its online strategy to get in touch with a new era of branding and marketing.

Whilst its stage acts remained spectacular, its website had become badly outdated. The theatre turned to us to overhaul its look and include cutting edge, industry leading digital marketing strategies to reach a wider audience. We reinvented the Grand’s website with distinct imagery which also references the company’s extensive history. Along with a responsive and mobile-friendly design, the site also features engagement boosting social media features to increase sales, and industry leading PPC strategies have helped the theatre reach a wider target audience.

I cannot praise Soap Media highly enough. From understanding the brief to the final delivery, every aspect was considered in meticulous detail.

Andrew Howard | Marketing Manager - The Grand Theatre


Get Your Consultation


  • 1
    Develop your Organic Social Media strategyWe’ll start by assessing your current social media presence and defining your organic growth goals. From this audit, we’ll create a tailored strategy that naturally engages your target audience.
  • 2
    Create compelling organic contentOur content team will craft engaging and shareable content that resonates with your audience. Without relying on paid promotions, we can build a loyal community amongst your followers.
  • 3
    Grow your organic presence We’ll boost your organic reach and engagement with consistent posting schedules, active community management and leveraging strategic collaborations with industry influencers.

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Organic Social Media FAQs

How does organic social media marketing benefit my business?

Organic social media helps to build genuine relationships with your audience, increases brand loyalty, and boosts customer engagement. It also drives traffic to your website and improves your brand’s visibility and reputation over time.

How long does it take to see results from organic social media efforts?

It’s true that results from organic social media can take a bit longer to build momentum compared to paid strategies. However, our clients have seen positive results from their organic social campaigns within just a few months.

What platforms should I focus on for organic social media marketing?

The best platforms depend on your target audience and business goals. Popular options include Facebook, Instagram, X, LinkedIn, and TikTok. At Soap Media, we can help you to identify the most effective platforms based on your specific audience and industry.

Can organic social media help to improve my SEO?

Absolutely. A strong organic social media presence can indirectly boost your SEO. Engaging content that drives traffic to your website and increases brand awareness can positively impact your search engine rankings over time.

What We Could Do For You
If you'd like help with your digital marketing and our work on this project has inspired you, why not get in touch with us to discuss your plans: