Paid Social Media Agency

Did you know that social media ad spending is projected to exceed £170 billion globally by the end of 2024? That’s because paid social media is a game-changer for businesses. In today’s online world, organic reach alone won’t put your message in front of everyone who needs to see it. With our expert strategies and creative solutions, we’ll help your brand to stand out and thrive in the competitive social media world.

What is Paid Social Media?

Paid social media involves using sponsored advertisements on platforms like Facebook, Instagram and TikTok to reach specific audiences.
Unlike organic social media posts, which rely on natural engagement, paid social guarantees that your content is seen by a broader and more targeted audience. Competition for attention is fierce online, but by leveraging paid social you can build your brand’s awareness, drive more traffic to your site and generate leads.

Our Paid Social Media Ads Services


We’ll assess your current social media presence via a comprehensive social media audit, including analysing your profiles, engagement metrics and content performance, to create a solid foundation for your paid social media strategy.

Audience targeting and segmentation/Identify personas

We want your ads to reach the most relevant users, which is why we’ll take the time to identify and segment your target audience. From this, we’ll create detailed and bespoke personas to meet the specific needs, preferences and behaviours of different audience groups with an aim to maximise engagement and conversion rates.


Competitor analysis

We’ll have eyes on your competitors too. Our team will conduct an in-depth competitor analysis to understand what strategies they are using in their paid social media marketing. We can identify industry trends, benchmark performance and discover gaps in the market that your brand can exploit to gain a competitive edge.


Ad creative development

Our compelling ad creatives capture attention and drive action. Our creative design team will design and develop visually appealing and persuasive ads, including images, videos and copy that aligns with your brand voice and resonates with your audience.


Performance tracking & reporting

We’ll deliver detailed reports with live performance tracking data to measure the success of your paid social media campaigns. Using advanced analytics tools, we’ll monitor key metrics such as impressions, clicks, conversions, and ROI. We’ll also offer recommendations to continuously optimise your strategy.


Budget management

Effective budget management is key for maximising the return on your ad spend. We’ll help you to allocate your budget strategically across different platforms and campaigns, ensuring you get the most value from your investment while staying within your financial constraints.

Facebook Ads Experts

Facebook has over 3 billion active users every single month. In fact, only last year their total ad revenue was over £106 billion! At Soap Media, we know the ins and outs of Facebook marketing like the backs of our hands. With our expertise, we’ll help you to connect with your desired audience using Facebook’s incredible targeting features, reaching the right people based on their demographics, interests and behaviours.
Our Paid Social experts are focused on crafting campaigns that hit the mark at every stage of your customer’s journey. We love getting creative with Facebook’s ad formats, making use of content that ranges from image ads to engaging video and carousel ads. So, whether you’re looking to boost your brand awareness, generate leads or drive conversions, we’ve got you covered.
But what sets us apart? Well, we’re not happy with “good”, but will instead always strive for “excellent”. We do thorough audience research, design compelling ads, strategically manage your budget, and keep a close eye on performance. As your partner, we’ll always be tweaking and optimising your ads so you’ll get the very best results. With us handling your Facebook Ads, you’ll see real, measurable results and your business goals will not only be in reach, but hopefully also exceeded.

Instagram Advertising

Ad reach for Instagram has been growing over 12% year on year. If you’re not currently advertising your services and products on Instagram, then you’re missing out!
As Instagram advertising experts, we can transform your Instagram presence into a powerful marketing tool that drives real growth for your business.
Our approach starts with understanding your unique brand and goals. We’ll explore your audience insights to target the right people at the right time, ensuring your Instagram ads reach those who are most likely to engage – and convert! We’ll also continuously monitor and analyse your ad performance, and are always optimising your campaigns to improve results.
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Tik Tok Paid Ads

It’s time to tap into the viral potential of Tik Tok. Whether people are using it as a search engine, reading the latest news or shopping for products, Tik Tok usage around the world continues to grow. With nearly 2 billion active users on the platform last year, it is almost a crime to not have brand presence on this social platform!
At Soap Media, we’ll start by getting to know your brand and your goals. We’re able to leverage Tok Tok’s advanced targeting options and get your ads in front of the right audience, connecting you with users who are primed to engage with your content. However, our commitment to your success doesn’t end with ad creation. We’ll meticulously track and analyse your campaign performance, using real time data to continuously optimise and refine our strategies. This means you’ll get the most out of your ad spend, achieving impressive results and a high return on investment.

LinkedIn Advertising

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With over a billion members across 200 countries, LinkedIn is the go-to platform for B2B marketing and professional networking. Our experts can harness the power of LinkedIn’s unique advertising ecosystem to craft campaigns that speak directly to business needs and career aspirations. We can leverage LinkedIn’s robust targeting options (including job title, company size, industry, and even specific skills) to ensure your ads reach your exact target audience.
We specialise in creating compelling content that resonates with LinkedIn’s professional audience, whether it’s through Sponsored Content, Message Ads, Dynamic Ads, or Text Ads. Our strategies are designed to help you build brand awareness, generate high-quality leads, or drive traffic to your website – whatever aligns best with your business objectives.
However, we don’t just set a campaign going and then forget about it. Our Paid Social experts will continuously monitor your campaign performance and use LinkedIn’s detailed analytics to refine and optimise your ads. We’re always trialling new approaches, tweaking targeting parameters, and testing creatives to maximise your ROI.
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Our Client Successes

Featured Case Studies


Blackpool's home of high-quality entertainment needed a radical update of its online strategy to get in touch with a new era of branding and marketing.

Whilst its stage acts remained spectacular, its website had become badly outdated. The theatre turned to us to overhaul its look and include cutting edge, industry leading digital marketing strategies to reach a wider audience. We reinvented the Grand’s website with distinct imagery which also references the company’s extensive history. Along with a responsive and mobile-friendly design, the site also features engagement boosting social media features to increase sales, and industry leading PPC strategies have helped the theatre reach a wider target audience.

I cannot praise Soap Media highly enough. From understanding the brief to the final delivery, every aspect was considered in meticulous detail.

Andrew Howard | Marketing Manager - The Grand Theatre


Get Your Consultation


  • 1
    Develop Your Paid Social Media BlueprintAfter carrying out a thorough audit, we’ll pinpoint opportunities and craft a custom paid social media strategy that aligns with your business objectives.
  • 2
    Create Engaging Ad ContentWe’ll design compelling ad content that captures attention and encourages engagement. From eye-catching visuals to persuasive copy, we’ll ensure your ads stand out and resonate with your audience.
  • 3
    Optimise & Boost PerformanceWe’ll continuously monitor your ad campaigns, analysing key metrics and making data-driven adjustments to maximise effectiveness. By optimising targeting, adjusting bids, and refining creatives, we’ll make sure your ads deliver optimal results and high ROI.

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Paid Social Media FAQs

How does Paid Social differ from Organic Social?

Paid social involves using paid advertisements on social media to reach a specific audience, putting your content in front of more people. Organic social relies on non-paid methods like regular posts and engagement to reach followers naturally. While organic social builds long-term relationships, paid social provides immediate visibility and targeted reach. However, both are equally important for a successful social media marketing campaign!

How much do Facebook and Instagram ads cost?

The costs of ads vary depending on factors like your target audience, campaign objectives, ad placements and competition. You can set a budget based on your goals and pay for ads on a cost-per-click (CPC) or cost-per-impression (CPI) basis. Generally, on average you can expect to spend anywhere from £0.86 per click on Facebook to £3.15 per click on Instagram. Setting a budget that aligns with your goals will help to maximise your ad spend. 

When can I expect to see results from my Paid Social campaign?

Results from a paid social campaign can vary, but many of our clients start seeing initial outcomes within the first few weeks to months. For sustained success, we advise that you plan for a campaign duration of at least a few months. 

What We Could Do For You
If you'd like help with your digital marketing and our work on this project has inspired you, why not get in touch with us to discuss your plans: