We’ll start by fully immersing ourselves in the different areas of your business, researching the products and services you provide, who your competitors are, who your target audience is, and any previous media coverage you’ve received. We then analyse our findings and offer recommendations.
Every campaign can have different objectives, which we must establish at inception. Whether your goals include building brand authority, increasing backlinks, publicising a product, or driving thought leadership, we’ll ensure we create a PR strategy that delivers.
After outlining your goals, we’ll configure a delivery roadmap that checkpoints our strategic steps towards achieving them. Using our vast experience in generating stories that capture the media’s attention, along with research into any content gaps within your industry, we’ll come up with ideas for campaigns that your target audience will be excited by. We’ll take into account any previous PR stories you’ve run, along with any other areas of your business you’d like to hone in on.
We don’t just fire out outreach campaigns and hope for the best; we construct high-quality media lists consisting of journalists writing for the publications your target audience reads. We’ll create a new media hit list for every campaign we run, taking into account the type of content each publication shares; not every magazine is interested in the same style of content! While we’ll always harness existing relationships for your benefit, we’ll also develop new ones within your industry, so we’re talking to the media that suits you, not us.
This is the point where everything comes together. Whether we need to run a survey, source available data, create visuals or write a long-form article, we create a campaign that’s media-ready. We then distribute it to our media lists and collate the coverage as it drops.
We also delve into any other supporting PR activities that will contribute to the success of your campaign. This could include anything from helping journalists with their articles by supplying expert commentary or data, right through to sharing an overview of the piece on relevant Twitter threads.
You’ll be kept in the loop on how your projects are going, with monthly reports alongside instant updates on high-profile wins. We don’t just stick to the plan; we’ll constantly look for different opportunities and adapt our work as we go to maximise your returns.
We take time to discuss your current PR strategy and overall goals, and then conduct an audit of your previous activity to find out how successful it’s been. Alternatively, if this is the first time you’ve looked at digital PR, we’re on hand to answer any questions you may have about digital PR and how it could help your business.
Do you have vital media in mind you want to hit? Or are you just looking to boost your media presence as a whole? We’ll be able to advise on the likelihood of coverage and who we think should be covering your business.
Once we’re aware of your PR goals, we’ll then develop a proposal that outlines our recommendations on how we can achieve them. The proposal will offer insight into the activities we think will provide you with the most benefit, along with some top-line ideas.
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Digital PR is the process by which an organisation’s online presence is increased by securing media coverage. It involves ensuring high-profile and high-value websites link to a business, driving traffic, and improving SEO performance. It can also include increasing brand awareness by being featured in podcasts, on TV, and on the radio.
Traditional PR concerns managing how the media cover a business or organisation, encompassing all types of media including print, radio, TV, and online. Digital PR is a newer component of traditional PR, focusing specifically on online media, and almost always including links to a website and brand mentions.
PR marketing is a component of a business marketing strategy, where media relations are used as a specific channel to communicate marketing messages to customers. When managed properly, it can be more cost-effective than more traditional forms of advertising.
A PR campaign is a creative off-site project, usually consisting of multiple planned activities, that lasts for a certain period of time. Ultimately, the goal of a PR campaign is to achieve coverage of a business or product and to build links to a company’s website.
