In the digital era, content has never been more relevant. Well timed content marketed to the right audience can pay major dividends, but which strategy is right for your business?
As an innovative content marketing agency, we approach your content objectives in several ways. We’ll take a detailed look at your business objectives and decide which content campaigns will suit you best, whether it’s a compelling newsletter, targeted blogger outreach, a stylish infographic, or some attention-grabbing press releases.
Ultimately, with our expert industry knowledge we’ll take your content and ensure it’s seen by your target audience. It’ll help grow your brand, improve your online authority, drive more traffic to your website, and help you in your pursuit for higher search rankings through high-quality SEO practices.
Whether content is King, Queen, or simply a selection of coherent sentences, content marketing can push your brand towards great things and we’re the digital agency who can take you to new heights through the written word.
We pride ourselves on marketing content which is SEO friendly. We’re a Google Certified business (and have been since 2006) and we've worked closely with the search giant and know how to make content rank well.
You’ve no doubt heard of Google’s stringent anti-spam campaigns, spearheaded by Panda and Penguin, so you’ll want your content to keep in line with SEO’s best practices. At Soap, we work only to White Hat tactics and rigorously research SEO – we’ll use the right keywords, long tail keywords, and make sure your content is in full adherence with Google’s expectations.
We’re about crafting unique, quality content which has an evergreen quality. Readers will enjoy it, social shares will occur, and you’ll endear yourselves to Google’s SERPs – it’s content marketing done properly.
Our range of industry leading content marketing techniques provide a compelling way to reach your target audience.
Native advertising is a form of online ads which match the form and function of the platform on which it appears (e.g. an article written by an advertiser to promote their product, using the same form as an article written by the editorial staff). It’s a fine example how to build a new audience and display your authority.
A highly popular form of content marketing for B2B brands, and rightly so. Imaginative infographics communicate detailed, usually statistically driven, information in a colourful and engaging way. You can be as creative as you want, it’s popular to tap into pop culture references, and enjoy excellent social sharing results.
Opt-in newsletters provide an opportunity to level relevant content at your customers. Getting creative with newsletters means you can promote vital information at key times whilst engaging with your market in a clean and efficient way.
Reach out to influential websites and bloggers to promote your authoritative content. It’s a powerful, White Hat friendly, and is an excellent way to develop your online presence and boost social sharing.
Target your potential existing customers with powerful email messages. You can promote your latest products, an engaging competition, offers, or the latest business news to engage with your audience and provide CTA prompts.
You can write a press release about anything, but make sure it’s highly noteworthy. A major business announcement, a big competition, an event, or a charitable contribution to raise public awareness – all promote engagement.
Tap into trending internet topics and write a relevant piece of content. Crowdsouricng can create tremendous traffic spikes as users engage with your copy, but the real skill is to make it relevant to your market.
Rely on Social and PR for expert driven content promotion can add real energy to your content. Whether it’s disseminated to the media or between businesses, it creates exceptional awareness and authority.
The AA is the UK's most trusted brand and, after we helped launch its mobile tyre fitting service, we turned to content marketing to grow its latest venture.
Although the AA commands high authority, it was new to the mobile tyre fitting sector upon its launch and needed to build its reputation rapidly from a consumer and SEO perspective. The content marketing campaigns we pursued with the company ensured it quickly became recognised as an expert new service in the market.
In addition, by pursuing content marketing the AA quickly began to rank highly in terms of SEO. The high-quality white hat SEO tactics we used ensured website acquired an extremely high DA, whilst hundreds of landing pages soon began ranking on Google’s first SERP.
“ Soap Media’s bespoke eCommerce site is an impeccably designed platform which provides a strong user experience and a modern design. ”
Improve your brand’s authority, scale Google’s SERPs, reach your target audience, and grow your sales with our creative content skills.