Content is King
Our 10 step content marketing process
Audit & Objectives
We’ll take a look at the content marketing strategy that you currently have in place and we’ll compare it with what we know is successful. We will then set SMART objectives to guide us in our strategy planning.
There’s nothing wrong with taking a look at your main competitors and delving into their content strategy. We look at who they are targeting, what content works and where they need to improve - all to boost your own content marketing strategy.
In order to know who we are creating content to attract, we need to know what makes them tick. By identifying personas, we’re able to tailor content towards these segments in your audience to increase the likelihood of a conversion.
Once we’ve identified who we are targeting and with what style of content, we will create an engaging content marketing strategy tailored to you and your requirements.
Keywords & Traffic Sources
Working with our in-house SEO team, we will determine the best keywords for each of your pages to give them the best chances of ranking on the SERPs.
Like what you see? We’ll begin implementing your strategy as soon as you give us the go ahead. We don’t mess about and waste valuable time - we know how fast you want results!
As the world of digital marketing is constantly on the move, it’s important that your content moves with the times. We constantly carry out optimisation to keep your content ranking and keep those hard-earned positions.
Creating monthly reports allows us to see how our strategy is performing and where we can afford to push a little more to boost your traffic and rankings. We also like to report year on year to see how well we are doing compared to the same period last year.
Conversion Rate Optimisation
We are constantly on the lookout for ways in which we can help boost your conversion rate. From layout changes, copy edits, and different CTA’s, we always do our best to give each page the best conversion opportunities.
We like to know that what we are doing is going well, but there is always room for doing better. We sit down and regularly review our strategy and how it aligns with your business plan, making amendments where needed.
Request Your Content Marketing Audit
- SEO PotentialWe look at where you are positioned now and give advice on how we would be able to boost you to the first page of the SERP.
- Audience EngagementWe look into how many people are actually engaging with your content and why.
- Conversion RateWhich pages are converting the best? Which pages should be converting and how can Soap make it happen?
- Meta Data and Alt TagsAre all your website tags and meta data up-to-date and keyword targeted?
- Backlink HealthAre the backlinks to your website good quality? Are they holding your website back from ranking higher?
- Bounce RateAre you keeping your audience hooked on your pages, or are they taking one look and leaving without interacting with your website at all?
Featured Case Studies
To create a visually striking website that showcases the unique appeal of each of the five attraction brands of The Blackpool Tower. Emphasis was on developing an enhanced user journey to drive ticket sales.
Get Your Free Consultation
Whether you need help with inbound marketing, chatbots, email automation, or want to accelerate your organic traffic, we can deliver the high-performance content you need.
- 1Start Your StoryExamine the content marketing challenges you're currently facing, and discuss cutting-edge strategies to kickstart audience engagement.
- 2Craft Your MessageFind out how to establish your niche expertise and spot opportunities to not only reach your target market, but also make a lasting mark on search engine results pages.
- 3Beat the CompetitionExplore options for a more in-depth discovery meeting where we can dig deeper into what makes your brand unique, and use your strengths and personality to out-communicate your competitors.