Content Marketing

Content marketing involves so much more than just posting blogs on your website. Without engaging and relatable content, how would you communicate with your audience? And content marketing is 62% cheaper than other traditional marketing strategies, helping to generate three times more leads.
Content Marketing Agency

Meticulously Researched and Intelligently Crafted

Content Marketing
Giving both context and valuable information is essential when it comes to content marketing. Timing and targeting are also key if you want to make an impact and get your target audience talking about your brand. Approximately 72% of marketers state that content marketing has increased both leads and engagement for their businesses.
Soap’s digital PR and content creatives live and breathe content marketing; we push your business into the limelight, giving you the exposure, recognition and quality links that your business deserves. This will boost the authority of your website, meaning extra traffic and more conversions. 84% of people expect companies and brands to create content that is entertaining, that tells stories, that creates experiences and events, and that provides solutions.
Content Marketing
Money Super Market — Email Wireframes@2x

Content is King

Our 10 step content marketing process

77% of internet users are reading blogs, so it’s essential to have content that actively makes your audience want to stay on your site and convert.

Audit & Objectives

We’ll take a look at the content marketing strategy that you currently have in place and we’ll compare it with what we know is successful. We will then set SMART objectives to guide us in our strategy planning.

Competitor Analysis

There’s nothing wrong with taking a look at your main competitors and delving into their content strategy. We look at who they are targeting, what content works and where they need to improve - all to boost your own content marketing strategy.

Identify Personas

In order to know who we are creating content to attract, we need to know what makes them tick. By identifying personas, we’re able to tailor content towards these segments in your audience to increase the likelihood of a conversion.

Content Strategy

Once we’ve identified who we are targeting and with what style of content, we will create an engaging content marketing strategy tailored to you and your requirements.

Keywords & Traffic Sources

Working with our in-house SEO team, we will determine the best keywords for each of your pages to give them the best chances of ranking on the SERPs.


Like what you see? We’ll begin implementing your strategy as soon as you give us the go ahead. We don’t mess about and waste valuable time - we know how fast you want results!

Content Optimisation

As the world of digital marketing is constantly on the move, it’s important that your content moves with the times. We constantly carry out optimisation to keep your content ranking and keep those hard-earned positions.


Creating monthly reports allows us to see how our strategy is performing and where we can afford to push a little more to boost your traffic and rankings. We also like to report year on year to see how well we are doing compared to the same period last year.

Conversion Rate Optimisation

We are constantly on the lookout for ways in which we can help boost your conversion rate. From layout changes, copy edits, and different CTA’s, we always do our best to give each page the best conversion opportunities.

Strategy Review

We like to know that what we are doing is going well, but there is always room for doing better. We sit down and regularly review our strategy and how it aligns with your business plan, making amendments where needed.

Online Chatter infographic — Content Marketing

Request Your Content Marketing Audit

Expert hands

Want your website to rank higher than it is now? With our help, the strain is taken off your shoulders and your content marketing strategy is placed into the expert hands of our experienced in-house team. Approximately 47% of buyers will view three to five content pieces before they engage with your sales team, and it’s important to understand how to measure what works and what doesn’t.
During our audit, we take a look at the current position of your website and offer our thoughts and suggestions on the following:
  • SEO PotentialWe look at where you are positioned now and give advice on how we would be able to boost you to the first page of the SERP.
  • Audience EngagementWe look into how many people are actually engaging with your content and why.
  • Conversion RateWhich pages are converting the best? Which pages should be converting and how can Soap make it happen?
  • Meta Data and Alt TagsAre all your website tags and meta data up-to-date and keyword targeted?
  • Backlink HealthAre the backlinks to your website good quality? Are they holding your website back from ranking higher?
  • Bounce RateAre you keeping your audience hooked on your pages, or are they taking one look and leaving without interacting with your website at all?

Contented Clients

Featured Case Studies


To create a visually striking website that showcases the unique appeal of each of the five attraction brands of The Blackpool Tower. Emphasis was on developing an enhanced user journey to drive ticket sales.

The Blackpool Tower is admired by over 17 million visitors to the resort each year and houses five exciting family attractions: The Tower Eye, The Blackpool Tower Ballroom, The Blackpool Tower Circus, Jungle Jim’s and The Blackpool Tower Dungeon. With such a broad offering across the five attractions, The Blackpool Tower website has to present a lot of information in an exciting and informative way. Doing so without losing the impact of the five unique brands or confusing customers presented a challenge that the old website no longer entirely fulfilled, with many ticket sales lost due to confusion or functionality issues.

Get Your Free Consultation

Whether you need help with inbound marketing, chatbots, email automation, or want to accelerate your organic traffic, we can deliver the high-performance content you need.

  • 1
    Start Your StoryExamine the content marketing challenges you're currently facing, and discuss cutting-edge strategies to kickstart audience engagement.
  • 2
    Craft Your MessageFind out how to establish your niche expertise and spot opportunities to not only reach your target market, but also make a lasting mark on search engine results pages.
  • 3
    Beat the CompetitionExplore options for a more in-depth discovery meeting where we can dig deeper into what makes your brand unique, and use your strengths and personality to out-communicate your competitors.

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What We Could Do For You
If you'd like help with your digital marketing and our work on this project has inspired you, why not get in touch with us to discuss your plans: