Programmatic marketing utilises automation for ad buying, with a real-time bidding process purchasing ad spaces as they become available. It enables you to set specific parameters about the audiences you’d like to target, leading to highly effective and laser targeted ads.
Programmatic advertising has a number of high profile fans. Google used it to reach 30% more people while delivering 30% lower cost-per-thousand impressions when promoting its Google Search App.
It’s particularly proficient at dealing with the pitfalls of walled gardens, shifting from platform to platform as one becomes more potent in relaying your message to your audience. That’s the main reason why UK Programmatic Display ad spending in 2022 is predicted to exceed double the spend on it in 2017, jumping from £4 billion to in excess of £9 billion. Focusing on a single channel can also leave high barriers of entry at the testing stage, often requiring large budgets to ascertain a good insight quickly. We utilise programmatic to mass test audiences across multiple channels. This ensures our insight into your customer behaviour isn’t skewered by the data delivered by one medium; it’s reflective of their actions across the whole of the internet. Programmatic dovetails beautifully with PPC Management, working like soap and water. Make programmatic an integral component of your marketing attribution strategy, with agility at the forefront as we optimise your message wherever your customer will best embrace it.